A strategic partnership between “Seef Properties” and “Zero Latency VR” International

Seef Properties Company, the leading Bahraini real estate development company, announced the signing of a strategic partnership agreement with Zero Latency VR, the global company specializing in virtual reality experiences, as part of the comprehensive development plan that the company is implementing at its complex located in the Seef District.

This step comes as part of Seef Properties’ ambitious vision to reshape the shopping and entertainment experience in the Kingdom of Bahrain according to innovative modern concepts, thus consolidating the position of its real estate projects as integrated destinations with global standards that contribute to supporting the national economy and enhancing Bahrain’s position as a leading regional center in the fields of entertainment and family tourism.

On this occasion, Mr. Ahmed Youssef, CEO of Seef Properties, said, “The announcement of this partnership comes in line with the comprehensive development plan for Seef Mall – Seef District, which we announced recently, and which aims to reshape the shopping and entertainment experience in the Kingdom according to innovative modern concepts, where the spaces allocated for family activities will be expanded and entertainment facilities will be enhanced, in addition to providing advanced interactive experiences through the company’s “Zero Latency VR” systems, which will allow visitors to experience exceptional adventures within a group of interactive, relatable games. To update in line with the latest global releases in this fast-growing sector.”

For his part, Mr. Daniel Littlepage, Chief Growth Officer at Zero Latency VR, expressed his pleasure at signing this partnership, saying, “We are very excited to cooperate with Seef Properties, which reflects our shared passion for innovation and providing world-class entertainment experiences. The Middle East is witnessing a remarkable growth in demand for distinguished interactive gaming experiences, and cooperation with an important partner like Seef Properties, which has a deep understanding of how to provide unforgettable moments for its visitors, comes as an important step in our journey across the region.”

He added, “Over the past decade, our distinctive virtual reality experiences have excited the enthusiasm of millions of players around the world. We believe that this cooperation will represent a successful model for regional expansion and will contribute to consolidating the position of the Kingdom of Bahrain as a major destination for virtual reality enthusiasts throughout the region.”

It is worth noting that Seef Properties Company is a public joint stock company listed on the Bahrain Stock Exchange since 2007 and takes the Kingdom of Bahrain as its main headquarters for its operations, becoming a leader in the retail, hospitality, entertainment and real estate development sectors in the Kingdom. Seef Real Estate Company manages a large portfolio of assets, which strengthens its position as a distinguished brand. Seef Properties Company’s vision centers on its constant pursuit to be a leading real estate company in innovation and diversity, driven by the application of the highest standards and values ​​to achieve excellence and satisfaction of shareholders, partners and customers alike. The company’s current activities focus on developing, owning and managing a diversified real estate investment portfolio that serves the retail, entertainment and hospitality sectors.

Zero Latency VR is a global leader in free-motion virtual reality experiences, and has a network of more than 150 locations in 30 countries around the world. Since the opening of its first center in Melbourne, Australia, in 2015, it has welcomed more than five million players who have enjoyed its immersive experiences that combine advanced technology with interactive adventures. Its experiences are characterized by unprecedented freedom of movement within large areas without the need for restrictive equipment, to provide a unique experience similar to complete immersion in the world of electronic games.