Abdul Latif Jameel Motors wins "Brand of the year" Within the Saudi Smarties Awards 2025

– Abdul Latif Jameel Motors wins nine awards, reflecting its excellence in data-driven marketing and artificial intelligence technologies.
– This award reflects the advanced level of digital transformation at Abdul Latif Jameel Motors and its commitment to improving the guest experience.

Abdul Latif Jameel Motors, the authorized distributor of Toyota cars in the Kingdom of Saudi Arabia since 1955, announced that it has received the award "Brand of the year" Within the Smarties Saudi Awards 2025, which reflects the extent of its continued commitment and pursuit of innovation in the field of marketing and enhancing the guest experience. The event was held in Riyadh last month in the presence of a large number of marketing specialists.
In addition to this honor, Abdul Latif Jameel Motors won eight additional awards in the field of marketing. These awards included programs to enhance the guest journey, use of artificial intelligence, and relationship marketing "CRM"And contextual marketing"Contextual Marketing"performance strategies, and advertising programming. These awards reflect Abdul Latif Jameel Motors’ commitment to developing its marketing operations to understand and meet the needs of its guests and provide a quality experience for every guest.
Organized by MMA Global, a prestigious global association, the Smarties Awards are held around the world to honor projects that innovate in the field of digital and data-driven marketing, reflecting the highest international standards in this field.
Shahd Nusair, Executive General Manager of Marketing Communications at Abdul Latif Jameel Motors, said: "We received nine Saudi Smarties Awards this year, including the Abdul Latif Jameel Motors coronation "Brand of the year"reflects our continued commitment to providing experiences that meet the needs of our guests. This achievement comes through our use of artificial intelligence, contextual data, and our deep understanding of our guests. Accordingly, this honor is evidence of Abdul Latif Jameel Motors’ leadership in digital transformation, and reinforces our commitment to developing a more innovative transportation system that is compatible with the experiences of our guests throughout the Kingdom."
Abdul Latif Jameel Motors is committed to being the preferred partner in the field of mobility in the Kingdom of Saudi Arabia, by providing various mobility solutions and future technologies to provide the best experience in its class to meet the evolving needs of its guests in the Kingdom.
Ends
About Abdul Latif Jameel Motors:
Abdul Latif Jameel Motors was established in 1955 in Saudi Arabia. In the same year, it became the authorized distributor of Toyota cars in the Kingdom. In 1989, the authorized distributor of Lexus cars in the Kingdom. Abdul Latif Jameel Motors’ business approach is based on experience "Guest first" And philosophy "Kaizen"which has consolidated its position as a preferred partner in the field of mobility that meets the evolving needs of the Kingdom and its people.
To know more information about Abdul Latif Jameel Motors news, please visit alj.com and Toyota.com.sa.
Notes to editors
For more information, please contact Abdul Latif Jameel Motors via email at media@alj.com

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