Creating content is a message and a responsibility. Through it, we inspire generations and change our future for the better

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, may God protect him, witnessed part of the activities of the fourth edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which is organized by the UAE Government Media Office and hosted by the United Arab Emirates over three days at the Emirates Towers, the Dubai International Financial Center, and the Museum of the Future in Dubai, under the slogan “Purposeful Content,” with the participation of more than 15,000 content creators and influencers and more than 500. A speaker followed by 3.5 billion followers.

His Highness Sheikh Mohammed bin Rashid Al Maktoum stressed that “the content industry is an industry of awareness, a tributary of development, and a basic pillar of the future economy.”

His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “We believe that true investment is in minds… minds that transform talent into impact, and the idea into a sustainable project that creates opportunities and promotes growth.” His Highness also said: “We want the summit to be a platform to empower Arab and international youth with the tools to influence and create meaningful and responsible content… and for the UAE to remain the first destination for dreamers and creators, and a forum for everyone who carries a message that serves humanity and creates hope.”

His Highness stated in a blog post on the “X” platform, yesterday: “Today I witnessed part of the activities of the One Billion Followers Summit, in which 30,000 content creators participate. We welcome them to the UAE and tell them: Content creation is a message and a responsibility. An industry through which we move our societies for the better. Through it we inspire generations. Through it we create economic opportunities… and through it we change our future for the better.”

Global partnerships and initiatives

His Highness Sheikh Mohammed bin Rashid Al Maktoum inspected the pavilion of the major social media platforms participating in the fourth edition of the One Billion Followers Summit, as the summit brings together for the second time these platforms under one roof, and includes: (Snapchat,

His Highness listened to an explanation about the most prominent global initiatives launched by the One Billion Followers Summit, most notably the “1billion Acts of Kindness” campaign, in partnership with MrBeast, and with the support of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and the Varkey Foundation, which found great global interaction with more than 170,000 community and humanitarian actions and more than 100,000 views within three weeks, as well as the Artificial Intelligence Generated Film Award in partnership with Google Gemini, which is considered The largest and most expensive international award of its kind, worth one million dollars, as more than 30,000 people from 116 countries expressed interest in the award, and 3,500 films were received to participate in the award.

His Highness also listened to an explanation about the important results achieved by the “Investing with Content Creators” program, in its first and second editions, which aims to support building and accelerating businesses in the content creation economy, and empowering companies and individuals who have pioneering ideas in this field.

During his attendance at some of the summit activities, His Highness was accompanied by the Minister of Cabinet Affairs, Mohammed bin Abdullah Al Gergawi.

Impact industry

In its fourth edition, the One Billion Followers Summit includes a qualitative agenda with more than 580 main sessions, round tables, dialogues, and workshops during which more than 500 speakers and international experts will speak. The agenda in this edition focuses on two main axes: the first is transforming content makers into impact makers, by creating meaningful content on social media. In this context, the summit launched several qualitative global initiatives, most notably the “Educational Content Creators Award” in cooperation with TikTok, which aims to support the creation of educational and entertaining content and honor the best teachers. 610,000 participants participated in it, resulting in 320,000 videos that received 1.8 billion views on the TikTok platform. The summit also launched five strategic partnerships with YouTube, TikTok, Snapchat, the

It also launched the One Billion Followers Summit with global content creator Mr. Beast, the most followed influencer on YouTube, is a campaign: 1Billion Acts of Kindness, “a billion community actions.” Its idea was based on every content creator doing community work and submitting it to the campaign, as 20 content creators from around the world were selected to work on a humanitarian project with the support of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and the Varkey Foundation. The campaign resulted in the participation of more than 170,000 community actions, receiving more than 100 million views within three weeks.

Artificial intelligence developments

The second axis focuses on the use of artificial intelligence tools in content creation. In this context, the One Billion Followers Summit launched the AI ​​Film Award competition in partnership with Google Gemini, with a grand prize of up to one million dollars. More than 30,000 people from 116 countries participated in the competition, of which five films qualified for the final list, while the summit’s agenda includes many sessions and workshops in which specialists discuss the latest developments in the uses of artificial intelligence in the world of content creation.

The closing day of the activities of the fourth edition of the One Billion Followers Summit will witness the announcement of the winners of the “Influencer Accelerators” within the “Investing with Content Creators” program, which is the first of its kind in the world, and organized by the “Influencers Headquarters”, in cooperation with “500 Global”, and aims to provide financing and financial support to emerging companies and individuals who have pioneering ideas in the content industry, to present them before an evaluation committee composed of an elite group of major investors and companies, where the content makers or companies that succeed in their proposals will receive the prize. The evaluation committee is presented with investment opportunities and financing to develop their projects with a value of up to 50 million dirhams provided by the headquarters of influencers and investors in the content industry sector. The program attracted 1,131 participants from content creators and emerging digital companies operating in the content industry sector, belonging to more than 70 countries.

About the billion followers summit

The One Billion Followers Summit, the largest global summit in the content industry economy, organized by the UAE Government Media Office, aims to reach more than one billion people around the world, and brings together an elite group of the most prominent global influencers on various social media platforms.

The summit aims to explore the role of new media in bringing about positive changes in societies and supporting sustainable economic growth. The summit constitutes an essential element of the UAE’s commitment to supporting the content creator community.

In this context, the country provides a wide range of business support services, in addition to a safe, multinational environment characterized by global communication networks.

Mohammed bin Rashid:

• We want the UAE to remain the first destination for dreamers and creators, and a forum for everyone who carries a message that serves humanity and creates hope.