Kinda Ibrahim: The success system on "Tik Tok" It is based on the power of discovery and quality content

DUBAI, 11 JANUARY / WAM / Kinda Ibrahim, Regional General Manager for Operations Affairs in the Middle East, Africa, South and Central Asia region on the TikTok platform, confirmed that the system of success on the platform is not based on the number of followers, but rather on the power of discovery and quality of content, stressing that the recommendation engines on the platform are redefining the economy of creators by providing equal opportunities based on interaction and originality.

This came during the session “From a single video on TikTok to endless possibilities,” as part of the activities of the fourth edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which was organized by the UAE Government Media Office, over a period of 3 days, under the slogan “Purposeful Content,” and concluded its work today in Dubai.

Kinda Ibrahim explained that the discovery and recommendation engines in TikTok work to amplify content based on its quality and the audience’s response to it, and not on the size of the account, pointing out that high-quality content can achieve an increase in views of up to 73%, and in some cases up to four times the scope of reach and interaction.

She stated that the creators’ economy is no longer one fixed model, but rather is graduating from being a personal hobby to a sustainable source of income, and depends in its essence on enabling discovery, building community, and establishing trust between creators and their audiences.

Speaking about “The Creator’s Moment and Potential,” Kinda Ibrahim explained that partners and creative communities today contribute to shaping digital culture and the landscape of opportunities, stressing that creatives do not enter the platform out of proliferation or perfection, but rather out of a decision to make the first start. She pointed out that many of the first publications were personal ideas published outside traditional frameworks, while discovery remained the decisive factor in determining their subsequent path.

She stressed that the strength of the creator economy is a shared force, as creators provide cultural authenticity, brands provide capital, while TikTok provides infrastructure and access, explaining that the “content first” distribution model enables new creators to reach broad audiences based on real interaction, not on preconceived rules.

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