The French President’s glasses add $4 million to iVision Tech shares

The appearance of French President Emmanuel Macron wearing sunglasses similar to those worn by pilots prompted the shares of iVision Tech, which manufactures them, to rise approximately 28 percent today, after pictures of the French President during his speech before the annual World Economic Forum in Davos spread on the Internet.
The group, which owns the luxury French eyewear brand Henri Julien, said yesterday that the model worn by Macron is the Pacific S.01 sunglasses, the price of which on its website indicates is 659 euros (about 2,828 dirhams).
The company’s CEO, Stefano Fulcher, explained that this matter “certainly had an impressive impact on the stock.”
The stock’s rise contributed to adding about 3.5 million euros ($4.1 million) to the Italian company’s market value.
Expressive images, comments and speculation about Macron’s appearance spread on social media, with references everywhere to the movie (Top Gun), which was shown in 1986 starring Tom Cruise. Even US President Donald Trump expressed his opinion on this.
The Elysee Palace said that Macron’s choice to wear sunglasses during his speech inside was to protect his eyes due to a burst blood vessel.
The company’s shares listed on the Milan Stock Exchange jumped approximately six percent yesterday, before trading in the stock was suspended for most of the day.
The stock returned to trading briefly today before it was halted again, and was on track to achieve its highest daily jump ever.