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"STEP Dubai 2026" It is launched with the participation of 8,000 leaders and investors and announces its transformation into an institution "Its priority is artificial intelligence"

DUBAI, 11TH FEBRUARY / WAM / The activities of the “STEP Dubai 2026” conference were launched today, in strategic partnership with Dubai Internet City, a subsidiary of TECOM Group, attracting more than 8,000 participants from founders, investors, decision-makers, and technology leaders, within an agenda that focused entirely on artificial intelligence and its impact on the global economy, under the slogan “Intelligence Everywhere: The Artificial Intelligence Economy.”

The opening day witnessed a detailed announcement of the transformation of the “Step” platform into an institution that relies on “artificial intelligence first” in all its organizational processes and data-based decision-making, culminating in this transformation with the launch of a package of innovative digital solutions that included the “Step Event App” application and the “WhatsApp” smart assistant to provide instant recommendations to attendees, in addition to the unveiling of the “Buzz” social marketing and “Uniqorn” platforms dedicated to connecting emerging companies with investors and facilitating the conclusion of deals.

In this context, Ammar Al-Malik, Executive Vice President of TECOM Group – Commercial Sector and General Manager of Dubai Internet City, stressed that artificial intelligence has become a pivotal factor in the process of establishing companies, expanding their business, and sustaining them. He pointed out that “Step Dubai” provides a global platform that brings together entrepreneurs and investors to exchange ideas and build quality partnerships that support sustainable growth. This is what Ray Dergham, co-founder and CEO of “Step” agreed with, who explained that Dubai has become a global center for the development of this technology, and that what the conference is witnessing reflects a consensus. Virtually between various parties about building an artificial intelligence economy during the next decade, starting from Dubai.

The conference, which has established itself as a leading platform for dialogue on infrastructure, finance, policies, and human-centered artificial intelligence, continues until tomorrow, Thursday, with the participation of more than 200 speakers, providing exceptional networking opportunities with an investor community representing about $12.6 billion in investable capital, to enhance dialogue, build partnerships, and conclude deals that shape the features of the digital future.

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