Contributions to the “Limit of Life” campaign reach more than 460 million dirhams within a week

Contributions to the “End Life” campaign to save 5 million children from starvation, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” in conjunction with the holy month of Ramadan, to provide at least one billion dirhams to be invested in combating child hunger in the world, reached more than 460 million dirhams, a week after its launch.

This outcome came from the donations of major shareholders, businessmen, individuals, companies, and institutions of the government and private sectors, in a large community interaction with the campaign, which reflects the inherent values ​​of goodness in the Emirati society, and its keenness to support the campaign’s objectives to provide food and protect children from hunger according to a clear methodology, in addition to promoting the values ​​of compassion, solidarity, and empathy, and extending a helping hand to the most needy groups.

The “End Life” campaign to save 5 million children from starvation falls under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, and comes in partnership with the United Nations Children’s Fund (UNICEF), Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.

The Secretary-General of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, Mohammed Abdullah Al Gergawi, confirmed that the “End Life” campaign to save 5 million children from starvation reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him,” in establishing a sustainable humanitarian approach that elevates charitable work from the scope of immediate response to a system of long-term solutions, based on investing resources efficiently in qualitative programs that address the root causes of security challenges. Food, and contributes to building safety nets that protect children from the dangers of hunger and malnutrition.

Al Gergawi added: The great demand for support for the campaign during its first week reflects the UAE’s position as a global capital for humanitarian work, and confirms the deep-rooted culture of giving in UAE society. We are very confident that the campaign will continue, through this momentum, the ongoing successes achieved by the UAE through its qualitative humanitarian initiatives, which aim to improve human life and ensure the means for a decent living.

The “Edge of Life” campaign to save 5 million children from starvation continues to receive contributions from institutions and individuals through 7 main channels, which are the website dedicated to the campaign www.edgeoflife.ae, and the campaign’s call center on the toll-free number 8004999. Contributions can also be made through bank transfer to the campaign account.
(940340003708472909222IBAN: AE) (at Emirates Islamic Bank in UAE dirhams.

The “Limit Life” campaign to save 5 million children from starvation allows you to contribute via SMS text messages by sending the word “Life” or “LIFE” through the “Du” and “e&” networks in the Emirates to the numbers: 1034 to donate 10 dirhams, 1035 to donate 50 dirhams, 1036 to donate 100 dirhams, and 1038 to donate 500 dirhams.

You can contribute to the “End of Life” campaign to save 5 million children from starvation through the “Dubai Now” application, under the “Donations” category.

You can also contribute to the campaign via the YallaGive.com website under the “Donations” category, or by creating a special wallet for institutions or individuals on the Dubai platform for community contributions, “Jood.” Jood.ae.