Money and business

“Twenty Minute City…Emaar is preparing to unveil a 200 billion dirham project in Dubai.”

Emaar Properties has confirmed that it is on the cusp of a new historic announcement, as it will soon unveil an exceptional destination in the heart of Dubai, redefining the concept of integrated urban living, and writing a new chapter in Dubai’s unprecedented transformational process.

The company stated in a statement: “With a total development value of 200 billion dirhams, this anticipated master plan offers a total built-up area exceeding 4.5 million square meters, embracing an integrated and harmonious mix of luxury residential towers with exceptional architectural designs, luxurious villas and palaces, first-class commercial offices, international retail destinations, and high-end hotels, as well as civic and cultural facilities that nourish the soul and enrich the human experience.”

“Emaar” added: “With a capacity of approximately 150,000 people, this project goes beyond the boundaries of traditional real estate development, to be embodied as an integrated city within a city, designed with great care to achieve self-sufficiency, and draws an exceptional lifestyle that reflects in every detail the essence and spirit of Emaar’s vision.”

The founder of Emaar Properties, Mohamed Alabbar, said: “We have always started from a firm conviction that great cities are not built with stones, but with dreams. What we are about to unveil today is our most ambitious dream yet; “A place where the finest architectural designs blend with the most stunning landscapes and the boldest visions of the future of urban life in one integrated, unparalleled vision.” He added: “This project is an embodiment of our firm confidence in the future of the Emirates, and our deep belief in the exceptional vision of its wise leadership, which has laid solid foundations that push towards innovation, ambition and achievement. “It is an embodiment of Emaar at the height of its ambition, and Dubai at its finest.”

According to Emaar, the high-rise residential towers in the project will form one of the most impressive urban scenes in the world, with carefully designed and architecturally harmonious views of Burj Khalifa, Burj Al Arab, and Palm Jumeirah, noting that the jewel of the project is an exclusive gated villa area that includes a group of luxury villas consisting of five and six bedrooms, in addition to exceptional palaces that provide spacious private gardens, flowing water features, services and facilities. It is comparable to the finest international resorts and exceeds the limits of expectations and customs in Dubai.

At the heart of the project will be a vibrant main street and a spacious central boulevard, filled with a selection of upscale shops, international restaurants, lively cafés, and rich cultural experiences, together forming one of the most pedestrian-friendly and human-centered urban environments in the entire region.

Emaar stated that the project is based on the concept of the “20-minute city,” where residents find everything they need on foot.

This concept is reinforced by a direct connection to the Dubai Metro network that ensures smooth transportation and openness to the city, in addition to smart building systems, integrated digital communication, advanced infrastructure for electric vehicles, sustainable mobility networks, and comprehensive management through smart applications and public services supported by data.

Schools, health facilities, mosques, cultural destinations, and shopping centers will all be within walking distance, ranking this project among the smartest urban complexes in the world and the most compatible with the requirements of modern life.

Emaar stated that the project is also based on the firm belief that nature is not an additional luxury, but rather an essential pillar in building quality of life, as it includes captivating open spaces that include spacious gardens, swimmable lakes, and quiet natural ones, interspersed with linear gardens and winding waterways that flow between residential neighborhoods through shaded paths and designated bicycle paths.

Emaar provided an overview of the project’s facilities, saying: “At the heart of all of this lies a large central park that combines being a lively social center and a spacious natural outlet. It includes sports fields, event arenas, recreational water areas, beaches, and outdoor recreation facilities, strengthening community ties and enriching the quality of life, while artworks, carefully designed public spaces, and diverse cultural events contribute to creating an environment that is always vibrant with creativity.” And inspiration, which turns everyday life into an experience worth enjoying.”

The master plan is divided into five integrated areas, each of which is unique with its own character and urban identity. These areas also include a business center that provides a world-class professional environment, an urban area full of vitality, diversity and openness to life, an area designed for young families that combines activity, creativity and modern spirit, and an area for families with an atmosphere of warmth, belonging and stability. Crowning the project is an area of ​​exclusive villas that represent luxury in its highest manifestations and finest forms.

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