The Office of International Affairs in the Presidential Office launches the character “Zayed,” a digital speaker powered by artificial intelligence

In a step that reflects the UAE’s trend towards adopting advanced technologies and employing them in developing institutional work, the Office of International Affairs at the Presidential Office launched the “Zayed” character, a digital speaker powered by artificial intelligence, with the aim of contributing to introducing the office’s initiatives, strategic priorities and international activities through innovative digital tools.

The initiative presents a new model for corporate communication, by employing artificial intelligence techniques to deliver content and key messages in an interactive and accessible manner that keeps pace with future aspirations and enhances access to various segments of the audience.

The head of the International Affairs Office in the Presidential Office, Maryam bint Mohammed Al Muhairi, said: The UAE’s march in the field of artificial intelligence stems from a solid vision established by our wise leadership. A vision that views innovation as a tool to empower societies and enhance human communication, in addition to being an engine for technological progress. The launch of the character of Zayed represents an extension of our commitment to adopting transformative technologies and employing them in developing communication methods in the Office of International Affairs, which contributes to building deeper and more influential interaction with various segments of the public, especially younger generations.

The initiative embodies the UAE’s approach to placing innovation at the heart of institutional work, and is also consistent with the objectives of the UAE Strategy for Artificial Intelligence 2031, which seeks to consolidate the country’s position as a leading global center in the fields of artificial intelligence, advanced technologies, and future services.

Through “Zayed,” the International Affairs Office seeks to enhance interaction with the public through a smart, dynamic, and easy-to-access communication platform that keeps pace with accelerating digital transformations and supports the development of institutional communication channels.

The launch of the initiative comes at a time when the UAE continues to accelerate its investments in the fields of artificial intelligence, digital infrastructure, and future economies, enhancing its position among the world’s leading countries in adopting artificial intelligence applications in the fields of governance, education, scientific research, and strategic sectors.

“Zayed” will contribute to introducing the office’s work and initiatives through a modern and innovative approach, opening new horizons for interaction with younger generations and expanding access to the office’s messages and content.