Imtiaz Real Estate Development sells the entire “Rho District” project for a value of two billion dirhams on the launch day

Company announced Imtiaz Real Estate Development announced the complete sale of the “Rho District” project on the day of its official launch, in an achievement that is considered one of the strongest responses witnessed by the market this year for a mixed-use project based on a modern lifestyle.

This success adds a new dimension to the real estate scene in Dubai, through a concept that does not focus only on units and investment returns, but on the way people actually want to live, work and spend their time.

And it falls “Rho District” project On Sheikh Zayed Road, it offers a new vision of the residential and work experience by integrating serviced hotel apartments, offices, co-working spaces, health facilities, restaurants, culture, and society within one interconnected system.

Instead of distributing these elements in separate locations within the city, the project brings them together in an integrated environment that allows for a more flexible and experience-rich urban lifestyle.

The launch attracted wide interest from local and international investors, entrepreneurs, innovators, and end-users looking for a more flexible and integrated way of life and work, where the traditional boundaries between productivity, well-being and social life disappear.

In appreciation of the vital role played by the first line of defense in protecting society and maintaining its safety, Imtiaz Real Estate Development has provided special and easy payment plans that give them the opportunity to invest and own property within this project and its other projects.

This initiative reflects the company’s gratitude for their continuous efforts, and its keenness to return part of the giving to those who have always been at the forefront of serving the nation and society.

said Masih Imtiaz, CEO Imtiaz Real Estate Development Company“Rho District was not designed as a traditional real estate project. We wanted to create a vibrant destination centered around culture, movement, creativity and human connection. The response we witnessed on launch day confirms that there is a growing demand for environments that go beyond the traditional concept of real estate.”

The project’s uniqueness is not limited only to its urban design, but extends to its integrated system of exclusive brands that were developed specifically for it, each serving a different aspect of daily life.

Raw Stay redefines the concept of serviced hotel apartments through a long-term residential experience based on hospitality standards.

While Raw Theory offers a comprehensive concept of health, wellness and physical performance, it focuses on specialized training and recovery.

As for Distrikt Table, it gives the community a distinct identity in the food and beverage sector, going beyond the traditional models of cafes and restaurants.

6AM Coffee Club is a destination for morning coffee culture lovers. The Design Lab and The Studio also provide spaces for creativity, innovation, production and collaboration, while the Raw Station offers a co-working environment designed to meet the needs of independent professionals and entrepreneurs.

Together, these brands transform the project’s facilities into an integrated, vibrant neighborhood within the building itself.

Architecturally, “Rho District” departs from the traditional tower model through a more interconnected and gradual design, consisting of four interconnected buildings surrounding a central public square.

The destination also includes sky bridges, lively terraces, social squares, and integrated health and wellness areas, creating what the company describes as *”an integrated vertical neighborhood instead of an independent project”*, a concept that is reflected in the physical, social and experiential dimensions of the project.

This launch reinforces confidence in the development of the real estate market in Dubai, especially in the emerging urban corridors surrounding Dubai Expo City, Palm Jebel Ali, and Al Maktoum International Airport, which are areas expected to lead the next phase of urban growth in the emirate.

After the entire project was sold, it was confirmed Imtiaz Real Estate Development Company Future projects bearing the “Rho District” identity are already in planning and will include global expansion to include cities such as London, Miami and Madrid.

The project is scheduled to be completed during the first quarter of 2029.