Brand Dubai launches the sixth season of the #DubaiSummerDestinations campaign

DUBAI, 7 JULY / WAM / Brand Dubai, the creative arm of the Dubai Government Media Office in cooperation with the Department of Economy and Tourism in Dubai, announced today the start of the sixth season of the #DubaiSummerDestinations campaign, launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, in 2021, which will continue until next August 31, to highlight the most prominent destinations, events and experiences that make Dubai an exceptional destination during this season. Summer.

The campaign includes a wide range of offers and discounts in a number of distinctive entertainment destinations and hotels, in addition to specialized digital guides, interactive video clips, and various opportunities to benefit from special accommodation offers and explore the most prominent landmarks and activities that the city embraces during the season.

The campaign showcases Dubai’s many indoor entertainment destinations, beaches, water parks, facilities for children, and international hotels and resorts, in addition to its advanced infrastructure and cultural landmarks that enhance its position as an integrated destination to visit throughout the year.

Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Corporation, one of the institutions of the Department of Economy and Tourism in Dubai, said: “The #DubaiSummerDestinations campaign reflects the close cooperation between various sectors of the tourism system in Dubai, as it brings together partners from various fields to offer exceptional experiences that enhance the city’s global status as a preferred tourist destination throughout the year, in line with the objectives of the D33 Dubai Economic Agenda.” .

He added: “Our ongoing partnership with Brand Dubai enables us to integrate the retail sector and summer festivals, including Dubai Summer Surprises, into a comprehensive program of offers, events and tourist attractions, suitable for families and visitors from inside and outside the United Arab Emirates. The campaign returns in its sixth edition, supported by Dubai’s world-class tourism infrastructure and a variety of indoor entertainment facilities, all of which will exceed the expectations of residents and visitors throughout the summer season.”

Shaima Al Suwaidi, Director of Brand Dubai, said: “The #DubaiDestinations campaign is one of the strategic initiatives of the Dubai Government Media Office, aiming to highlight the elements that make Dubai a preferred destination to visit in various seasons of the year. Inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, we continue to provide content that reflects the Dubai experience with all its diversity, innovation and quality of life.”

She added: “Since its launch, the #DubaiDestinations campaign has succeeded in highlighting the emirate’s cultural diversity and unique tourism experiences, and reaching its message to a wide audience inside and outside the country. We are proud of the partnerships that contributed to the success of the campaign.”

For her part, Sarah Merdas, member of the organizing committee of the #DubaiSummerDestinations campaign, said: “The new season of the campaign comes to provide renewed content that highlights Dubai as an ideal global destination for families during the summer, through various digital guides and interactive content that showcases a wide range of entertainment options and activities that meet different ages and interests, helping residents and visitors make the most of the experiences the city offers.”

She added: “This year, the campaign will witness the production of a series of visual materials, by an elite group of content makers and influencers within the country, who will document their summer experiences in Dubai via social media platforms, thus contributing to delivering the campaign’s message to a wider audience around the world.”

• For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and Twitter