Brand for"Samsung" It reaches $97.4 billion this year
SEOUL, July 19, 2018 (WAM) – A British consulting firm reported today that the value of the Samsung Group’s brand reached 97.4 billion US dollars this year, ranking it eighth among the largest global technology companies.
The value of the Samsung Group recorded an increase of 8.9% compared to the previous estimate last year of $89.4 billion, according to Brand Finance, a global consulting company specializing in evaluating brands.
Samsung, which fell by one place from the previous year, remained the only South Korean brand in the top ten.
SK Hynix ranked 28th, up one place from the previous year, while the LG Group fell 8 places to rank 44th. While Coupang, the US-listed e-commerce giant that generates more than 90% of its revenue in South Korea, ranked 49th, down one place from the previous year.
Naver, the operator of the leading search engine in South Korea, ranked 95th, up 5 places from the previous year.
The United States accounted for 46 brands among the top 100 brands, followed by China and Japan with 25 and 9 brands, respectively.
Apple ranked first with a value of $607.6 billion. Followed by Microsoft companies; And “Google”; and Amazon, respectively.
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