The Saudi-American Business Council discusses the economic partnership between the 26th and 34th World Cups
Systems Saudi American Business Council event in New York titled "Beyond the Green Rectangle: Charting the future of sport in the new global arena"To discuss the economic and investment partnership opportunities offered by hosting the two The FIFA World Cup in 2026 and 2034.
This comes within an initiative "Quality of life" affiliated with the Council, which aims to enhance cooperation between the two countries in the sectors of sports, tourism, entertainment and hospitality, and to support the goals of economic transformation in the Kingdom.
The event witnessed the presence of the Minister of State, member of the Council of Economic and Development Affairs, and member of the Board of Directors of the Supreme Authority for Hosting the 2034 World Cup, Mohammed Al Sheikh, and the Executive Director of the White House Task Force on the 2026 World Cup, Andrew Giuliani, in addition to government officials, business leaders, and investors from the Kingdom and the United States.
Promoting the growth of the sports economy. Global
The participants discussed the experience of the United States, Mexico and Canada in hosting the 2026 World Cup, and opportunities to expand economic cooperation between the two countries, in addition to the role of major sporting events in stimulating investments in the infrastructure, tourism, technology, hospitality and entertainment sectors, in a way that enhances the growth of the global sports economy.
Al-Sheikh stressed that the preparations for the Kingdom to host the 2034 World Cup represent an open opportunity for ideas, investments and international partnerships, noting the importance of employing sports as a platform that brings together business, culture and entertainment, It contributes to providing exceptional audience experiences.
Achieving sustainable economic benefits
Giuliani explained that the United States, Mexico and Canada succeeded in organizing the 2026 World Cup, and achieved sustainable economic benefits, expressing his pride in cooperating with the Kingdom during its preparations to host the 2034 World Cup.
While the CEO of the Saudi-American Business Council, Charles Hallab, confirmed that sports has become one of the most prominent areas of cooperation between the two countries, noting that Until the United States hosts the 2026 World Cup, and the Kingdom’s preparations to host the 2034 edition, they open broad horizons for strengthening partnerships, stimulating investments, and achieving sustainable economic value.
He stressed the continuation of the Council’s efforts in bringing together government and business leaders, strengthening the economic partnership between the United States and the Kingdom of Saudi Arabia, and exploring new opportunities for cooperation in various sectors related to sports.
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