"Economic content makers" They review the foundations of working with numbers to produce simple storytelling

DUBAI, December 29 / WAM / The “Dubai Content Creators Programme”, organized by the “Dubai Press Club” with the support of the Ministry of Economy, and in cooperation with an elite group of experts and leading media institutions with experience in the field of economic media and content production, presented, for the second week in a row, a series Among the lectures and training workshops in which an elite group of media organizations and content creators inside and outside the UAE participated.

The program reviewed the elements of successful content capable of spreading, attracting the audience’s attention, and motivating them to interact positively with the content presented. The program also provided interactive training sessions on the global economic scene, the most important variables, and the impact of global financial and monetary policies on the local economies of countries, which confirms Dubai’s role in accelerating the pace of The growth of new media industries and providing content makers with the skills and tools of the future.
Maryam Al Mulla, Acting Director of the Dubai Press Club, expressed her appreciation for all the high-level knowledge, professional and professional content provided by the workshops and knowledge sessions that were included in the training program over the course of its first and second weeks, confirming the achievement of the desired goal behind this initiative, in providing content makers with Digital content in general, and economic content makers in particular in this stage, which is the first within the “Dubai Content Creators” program, with all the tools that enable them to provide content with a high degree of quality in terms of form. And the content.
Al Mulla said that the Dubai Press Club, as part of its efforts to enhance competencies and develop the skills of content makers, will continue to provide those affiliated with its knowledge programs with the tools and knowledge that qualify them to join the labor market, armed with high professional capabilities, in addition to consolidating the role of this elite in developing the media infrastructure through Gaining prestigious media expertise and raising their level of competitiveness globally.
Mahfuza Abdullah, media program development specialist at the Dubai Press Club, explained that the training program was designed to be comprehensive and familiar with all aspects and topics that would provide real added value to the content creator in the economic field, which is a field that requires a great deal of diligence and excellence, as it depends on numbers and statistics. It requires special awareness to translate it into interesting and attractive content for the audience, as simplifying information is one of the most important components of the success of economic content that is capable of spreading and influencing.

She added that the Dubai Press Club’s partnerships reflect its commitment to enabling content makers to reach global leadership, by developing talent skills and competencies, and providing them with the latest media tools and technologies, and this trend is in line with the vision of our wise leadership to prepare a new generation of competencies capable of enriching and leading the sector and achieving qualitative achievements. In the future, across various print, digital and visual media platforms, including future media sectors.

The second week’s program included a group of knowledge sessions and training workshops that provided program members with new economic tools for creating content, including a session in cooperation with CNBC Arabiya, entitled “Mastering Economic Journalism for Content Creators,” in which the editor-in-chief, Lubna Fawaz, and Nada Abdel Salam, a correspondent, spoke. A first for the channel, the session provided an overview of the history of economic journalism, its impact on the media, the characteristics that must be present in an economic content creator, and the requirements for presenting effective and professional economic reports, as well as the elements of reliable economic content, and the factors that… Ensures accurate information is provided to the public.
The session also touched on moral responsibility, the importance of adhering to media standards and ethics, and having the courage to admit error wherever it occurs, in addition to effective storytelling techniques and how to benefit from them in simplifying economic news in order to attract the audience and increase interaction with them in the digital environment, while the session concluded with practical training. Share It involves the audience writing a short economic story using the principles and information that the participants received during the discussion.

In its second week, the training program included a lecture presented by Dr. Rania Itani, Assistant Professor of Finance, at Murdoch University – Dubai, entitled “Analysis of global economic trends and their effects on local economies.” She reviewed the components of economic growth and stability, global monetary and financial policies and their impact on local economies. And global crises and their impact on the economies of countries, by studying the impact of major crises such as the global mortgage crisis in 2008, and the Covid-19 pandemic, The lecture also touched on ways to understand the impact of global markets on local economies, and the relationship of technological innovations to global economic transformations.
Influencer and economic content maker Khaled Al-Jabri also presented a workshop titled “How to Increase Your Income as a Content Creator” that focused on sources of income in content creation, ways to increase this income, what are the criteria for successful content and the requirements for achieving them, the best strategies for dealing with advertisers, and the types of content that can be achieved. Using it as a source of income.
As part of the “Economic Content Creators” program, which was held at the headquarters of the Dubai Press Club, the “Edraak Media” platform presented two training sessions, the first focused on the field of photography as a major element of digital content, during which Muhammad Bush, Production Director at “Edraak Media,” spoke, About the basics of photography to produce images suitable for publication within digital content, the rules for configuring appropriate lighting, and employing photography and lighting techniques to obtain the best image for the content presenter. The session also included practical training on the rules, foundations and criteria for success in lighting. And photography.

The second session focused on the art of digital narration, research, and simplifying complex information, presented by Raif Youssef, a content creator and digital content manager at the Edraak Media platform, and Ahmed Al-Sabouni, a content maker at Edraak Media. The session discussed the features of effective narration and its impact on simplifying complex economic information. Enhancing audience interaction, how to build a narrative character capable of attracting attention, and the importance of creating a distinctive narrative voice for the content creator. The session also included a discussion of research techniques, how to define basic messages and simplify specialized economic concepts, in addition to writing techniques. Creativity and how to ensure the excellence of digital content through organized and attractive narrative, as well as the skill of transforming numbers and economic statistics into stories that relate to the daily life of the recipient.

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