One Billion Followers Summit announces joining "IMI" To its list of strategic partners
Dubai, 31st December / WAM / The One Billion Followers Summit, the first summit specialized in shaping the content industry economy, and the largest of its kind in the world, revealed the joining of “IMI”, which owns under its umbrella a group of leading media brands that have a strong presence on the media scene in the region. The Middle East, North Africa and beyond, as a strategic partner for the third edition of the summit organized by the UAE Government Media Office, during the period from January 11 to 13, at the Emirates Towers and the Dubai Financial Center. Global and the Museum of the Future in Dubai, under the slogan “Purposeful Content”.
The partnership embodies the keenness of the One Billion Followers Summit and “IMI” to support creativity and disseminate knowledge, advance the creation of meaningful content, and enable content makers to develop their skills in accordance with the latest global developments, which contributes to supporting innovation and creators.
The partnership includes the IMI network, which includes Sky News Arabia, The National, Al Ain News, and CNN Business Arabia.
The partnership aims to enhance cooperation between the Summit of One Billion Followers in the fields of producing purposeful media content, and to explore new horizons in the use of technology and artificial intelligence tools to improve the quality of content and support the performance of content makers and influencers.
Rania Al-Masry Al-Khatib, CEO of Brand, Marketing and Communications at IMI, said that the media sector is witnessing rapid developments in light of the pivotal technological developments and major changes in audience behaviour. Therefore, IMI is committed to keeping pace with the needs of changing societies by promoting innovation and excellence in every aspect. What we do.
She stressed that this cooperation with the One Billion Followers Summit contributes to creating a unique platform to improve the quality of Arab media content and enable creators to present influential stories that reach various audiences around the world.
She explained that the group’s vision is to build a closer world, where communication between individuals is enhanced and the gaps that separate them disappear. The group believes in the power of narrative as an effective means to inspire minds, enhance communication and enrich lives, pointing out that this partnership is the best evidence of IMI’s commitment to shaping the future of media. And empowering the next generation of innovators.”
The third edition of the One Billion Followers Summit witnessed a number of rich themes and additions, including the launch of a financial prize of one million dollars given to a content creator who provides purposeful and innovative content and makes a positive impact on societies.
The summit also witnessed the launch of the first-of-its-kind program, “Investing with Content Creators,” which aims to provide financing and financial support to emerging companies and individuals who have pioneering ideas in content creation, to present them to a jury composed of an elite group of major investors and companies, which in turn sponsor the idea and invest in it. .
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