Latifa bint Mohammed opens the fourth edition of the festival "Al Marmoom…a movie in the desert"

DUBAI, 5 JANUARY / WAM / Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority, opened the fourth edition of the “Al Marmoom… Film in the Desert” festival, organized by “Dubai Culture” in the Al Marmoom Desert Reserve, with the aim of developing… The local film industry, and providing an innovative platform capable of supporting talents and creators, and motivating them to express their visions and display their works and productions to the public.

The festival, which falls within the “Quality of Life in Dubai” strategy, will witness the screening of more than 80 feature films. The event, which will continue until January 12th and raise the slogan “Where Imagination Meets Reality,” will also host a series of interactive workshops and discussion and dialogue sessions with the participation of an elite group of professionals. Directors, artists and experts in the film industry.
Her Highness confirmed that Dubai has succeeded in attracting directors and distinguished talents in the film industry, thanks to its vast capabilities, the integration of its infrastructure, and the uniqueness of its creative environment that stimulates innovation, noting that the emirate continues, through its qualitative projects and initiatives, to strengthen its global leadership and its position as the capital of art and culture and a preferred destination for the manufacture and production of cinematic content. .

Her Highness said: Cinema represents one of the most prominent forms of human creativity, and is distinguished by its unique visual language that balances the technical aspects and the message of art, and its ability to raise generations committed to values ​​and expression of societies’ issues and aspirations, and the history and culture of peoples.

She added: The “Al Marmoom… Film in the Desert” festival is a qualitative addition to the local artistic and cinematic scene, thanks to the exceptional cultural experiences it provides and qualitative cinematic works that highlight the authenticity of Dubai’s identity, its vitality and its future aspirations, and reflect the aesthetics of our heritage, the essence of our culture and the long history of our history. The importance of the festival lies in its ability To enhance intellectual dialogue, build bridges of communication between people, enrich the culture of society, inspire talents, stimulate their spirit of innovation, and encourage them to explore the best opportunities in the industry and the latest Its trends, methods and practices, and contribute to strengthening the strength of the cultural and creative industries in the emirate, which establishes a new generation capable of advancing this sector, which represents a basic pillar of the creative economy.
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum toured the festival extensively, during which she was briefed on what it offers in the immersive interactive experience area, including digital artworks using artificial intelligence, murals and inspiring art installations bearing the fingerprints of artists Ghaleb Huwaila, Abdullah Lutfi, and Mikhail Antikov. Her Highness also visited the festival’s pavilions designated for workshops, seminars, and activities for families and children, as well as the “Barzeh VIP” area, where she met the artists participating in the event, praised their ideas and praised the diversity of their artistic works, and the messages and concepts they present that express their different visions and orientations.
During its period, the “Al Marmoom… Film in the Desert” festival displays a wide range of films selected from among 240 films, including distinguished works competing for the “Al Marmoom Short Film Competition” awards, which includes four main categories: Documentary films Animation films, live action films, and films made using artificial intelligence. Its program also includes more than 30 workshops presented by a group of creatives and cinema experts, the most prominent of which are 4 workshops. It will be organized by the College of Arts and Creative Industries at Zayed University, in addition to a variety of seminars, discussion and dialogue sessions, and workshops specifically designed to encourage young talents to start their careers in various fields of cinema and the arts.
The festival, whose design mimics the Ghaf tree, contributes through its various activities to supporting the strength of cultural tourism and raising the level of environmental awareness by motivating its visitors to explore the Marmoum Desert as a natural reserve and one of Dubai’s important cultural destinations. It also hosts a group of performing arts, musical and heritage shows, in addition to… It provides opportunities to enjoy the “Make your own film using artificial intelligence” experience, stargazing through the planetarium, and viewing the stunning landscapes of the reserve via a bus safari tour, with the possibility of participating in a photography competition. Dubai Culture has a large area in the festival through which it highlights traditional crafts and components of local heritage, which reflects its keenness to enhance its presence in the various cultural and artistic events and activities taking place in the emirate. While the event provides the opportunity to learn about traditional cuisine served in a heritage and artistic atmosphere designed with high craftsmanship.
It is noteworthy that the festival is held in partnership with the Mounted Police Station, Dubai Municipality, Dubai Ambulance, Dubai Police General Headquarters, Dubai Civil Defense, Roads and Transport Authority, Dubai Islamic Affairs and Charitable Activities Department, Mohammed bin Rashid Space Centre, The Climate Trap, and Lina Qattan. Emirates Airlines, Zayed University, Sandooq Al Watan, Emirates Photography Society, Maraya, Freej, Furjan Dubai, and Emercy.

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