Mohammed bin Rashid: Content creation is an industry of awareness and culture and an essential support for the process of human development

DUBAI, 11 JANUARY / WAM / His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” witnessed part of the activities of the third edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which is organized by the office. The media briefing session of the UAE government will take place over the course of 3 days, and it will be hosted by the United Arab Emirates in the Emirates Towers, the Dubai International Financial Center, and the Museum of the Future in Dubai, under the slogan “Purposeful Content,” with the participation of more than 15,000 content creators and more 420 speakers from the most prominent influencers and experts in the world.
His Highness Sheikh Mohammed bin Rashid Al Maktoum emphasized that the content industry is an industry of awareness and culture and an essential supporter of the human development process, and plays an influential role in the process of building and constantly improving the work system and highlighting achievements.
His Highness said: “The One Billion Followers Summit aims to contribute to the formation of a sustainable economic sector based on content. We are proud to host 15,000 content creators followed by more than 2.3 billion followers, and the UAE will remain an incubator and destination for all talents in this sector.”
His Highness Sheikh Mohammed bin Rashid Al Maktoum inspected the pavilion of the major social media platforms participating in the third edition of the One Billion Followers Summit, where the platforms Snapchat, Once globally in one place.
His Highness Sheikh Mohammed bin Rashid Al Maktoum also reviewed the work of the judging committee of the “Investing with Content Creators” program of the One Billion Followers Summit, and the efforts made by its members to evaluate applications for participation in the program from emerging companies or individual content makers who possess entrepreneurial ideas. And a positive impact.
During his attendance at some of the summit activities, His Highness was accompanied by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, and His Excellency Mohammed bin Abdullah Al Gergawi. , Minister of Cabinet Affairs, and His Excellency Saeed Al-Eter, Assistant Minister of Cabinet Affairs for Strategic Projects, Head of the UAE Government Media Office.

His Excellency Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs, confirmed that the UAE has become under the vision and directives of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, “may God protect him,” and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. “May God protect him,” as a major global center for shaping the future of content industry and developing strategies to advance this vital sector, providing the ideal environment to attract creators and talents, and building qualified competencies capable of taking advantage of opportunities. Provided by the creative economy, which is witnessing accelerating global investment in all its sectors.
His Excellency said, “The third edition of the One Billion Followers Summit represents a milestone in the journey of the content industry economy, through its adoption of the economics, content and technology tracks through 340 key sessions and round tables, which reflects the utmost importance that the world today attaches to this promising economic sector, because of the great impact it represents.” on the lives of peoples socially and economically.”

During their participation in the third edition of the One Billion Followers Summit, the major platforms will present their visions and future plans to develop the purposeful content industry and support content makers and influencers, in addition to reviewing their experience in promoting new media and broad investment in the field of the creative economy. Platform officials, influencers and content makers also exchange ideas. On protecting intellectual property and combating misinformation, and how to use analytical tools, artificial intelligence techniques, and strategies for building digital communities to support content.
Meta Company has advanced tools for transferring knowledge, which helps content makers and influencers provide inspiring stories that contribute to building societies. Through its platforms, it works to bring people together, exchange opinions and knowledge, and attract people with creative and innovative ideas, entrepreneurs, and founders of emerging projects.
As for the Tik Tok platform, it provides visual discourse that supports content creation and enhances communication between users, and gives platform pioneers the opportunity to follow millions of short videos presented by content makers from different cultures.
YouTube works to improve the user experience, through its constant support for creative videos, while the X platform seeks to support content makers, influencers, writers, thinkers, and others, and give them an opportunity to dialogue and communicate with a large audience in innovative ways. Providing an interesting and entertaining speech away from false and misleading information.
The LinkedIn platform constitutes a knowledge community that brings together millions of specialists from around the world, and supports content makers who provide specialized content of professional value. The platform provides an open space for discussion and knowledge exchange, which enhances interaction between professionals, and enriches topics of work and professional development, while the “Snapchat” platform showcases Inspiring success stories of influencers and their journey during which they achieved success, highlighting the most important achievements that led them to the success and prosperity of their businesses.

The third edition of the One Billion Followers Summit plays a vital role in strengthening the content industry economy, which has a global size of about $250 billion.
The summit succeeded in raising more than 10 investment funds worth 50 million dirhams, aiming to support content creators. The total assets managed in the content industry sector by participating companies amount to between 7 and 8 billion dollars. During the previous period, the summit received requests for support from more than 500. A startup company from 40 countries around the world.

The “Investing with Content Creators” program aims to provide financing and financial support to emerging companies and individuals with creative ideas in content creation, and the winners will be announced during the closing day of the activities of the third edition of the One Billion Followers Summit.
The third day of the summit will witness the coronation of the winner of the One Billion Followers Summit award worth one million dollars, which is the largest and most expensive global award for meaningful content creators.

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