Outstanding talent managers play a key role in meeting our needs and success

Participants from content creators in the third edition of the “Billion Summit 2025” confirmed that talent managers are gaining a pivotal role in meeting the growing needs of the modern content industry, in light of the rapid growth of the creative economy..

They confirmed in media statements during a dialogue session entitled “Who should be a manager?” On the second day of the summit, the role of distinguished talent managers has become more important in enabling content creators to achieve success by managing brand contracts, expanding the scope of their business, and providing the necessary guidance to keep pace with market developments..

They stressed that the summit constitutes a platform for innovating new partnerships and redefining the relationship between creators and talent managers, which contributes to pushing the content industry to new heights in an increasingly competitive market..

They pointed out that success in the content industry requires the right partnership and teamwork to achieve great goals and ambitions. He explained that this industry is constantly evolving, and that the role of talent managers changes with time and with the growth of the content industry, and therefore it is necessary to follow the changes and develop their capabilities..

In turn, the content creator and director of operations at Diwan Company, Abdul Razzaq Salim, said that content makers are classified into three categories, at the forefront of which is the content maker, who is followed by 10,000 followers to 100,000 followers, followed by the content maker, who is followed by 100,000 followers to 1 million followers, followed by the content maker who They are followed by a million or more followers.

He pointed out that each type has a different way of dealing with it, pointing out that content makers who have a million followers or more must appoint a good business manager who can help them develop and diversify their sources of income..

He stated that the content creator should not rely on content creation as the sole source of income, stressing that social media influencers should enter into partnerships with big brand names with unconventional and innovative ideas..

For his part, influencer and content creator Omar Hamidat, co-founder and CEO of the company, explained XposeContent makers need to integrate with other fields such as editing, film direction, legal lawyers, and so on, indicating that there are different goals for content makers, most notably working on media formats or advertising campaigns. He pointed out that the business manager must be changed every now and then, depending on the stage and the large number of followers.

He stressed that the role of talent management is coordination and organization, but extends to building strategic partnerships, enhancing the personal brand of creators, and developing creative visions that meet the aspirations of the public in an increasingly competitive world..

In turn, Salah El-Din Maimouni, co-founder of Reach Media, said that there are large numbers of content makers, but in contrast, we currently have few distinguished business managers. He pointed out that distinguished business managers are those who have plans to effectively develop the content industry business, as communication and the use of social media have become essential for the prosperity of any business. He emphasized that content creation greatly helps companies communicate effectively with their target audience.

He stressed that content makers must be able to provide diversity in the topics they present, while maintaining quality and purpose at the same time. He stressed the importance of continuing learning and exchanging experiences between content creators to ensure sustainability and development in this sector, as the One Billion Followers Summit 2025 provides an ideal environment to achieve this..

He pointed out the importance of the One Billion Followers Summit 2025 in enhancing communication between content makers and entrepreneurs from different parts of the world, stressing that every content maker reaches at some point a necessary need for a business partner or manager to help him manage his professional growth, which would have a significant impact. In the journey of content creators and generating more revenue.