One Billion Followers Summit… Specialization in providing purposeful media content enhances credibility and excellence
DUBAI, 12 JANUARY / WAM / The One Billion Followers Summit, currently being held in Dubai under the slogan “Purposeful Content,” brought together an elite group of content makers who unanimously agreed that specializing in providing purposeful media content enhances credibility and excellence in an era in which social media is overflowing with information. Which would contribute to building a loyal fan base and enhance the impact of media messages.
Mike Varshavsky, known as “Dr. Mike” on social media, emphasized the need for trusted experts to provide accurate medical information, noting that controversial content does not provide solutions to health problems.
As for Hassan Suleiman, a humanitarian content maker on YouTube, known as “Abu Falla,” he pointed out the possibility of incorporating positive messages into any type of content, which makes content makers effective partners in achieving social change.
Samuel Weidenhofer spoke about his experience in using his platform to achieve a positive impact on the lives of others, stressing the importance of passion and spontaneous communication in attracting followers.
As for Andre Le Masurier, Senior Director, Global Head of Brand and Creativity – Skyscanner, he highlighted the transformation that the advertising industry is witnessing, and stressed the importance of creative partnerships between content creators and brands.
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