The return of “Tik Tok” in the United States removes concerns about “K-Pop” sales
According to the Arab K-Pop website, the discontinuation of the TikTok application in the United States, which began on January 19, 2025, may significantly affect the sales of K-Pop songs.
TikTok is a major platform for promoting music, as many K-Pop groups have relied on publishing videos and dance challenges to increase their popularity and reach a wider audience.
Without this platform, K-Pop groups may have difficulty reaching American audiences, which could lead to a decline in song and ticket sales.
Trump resolves the crisis “temporarily”
The TikTok application has returned to work in the United States after a temporary hiatus.
The platform announced that it is working to restore its services in cooperation with service providers, and thanked President-elect Donald Trump for his support, who announced its return to work.
TikTok is currently working with the US administration to find a long-term solution that allows it to remain in the United States, with the possibility of establishing a joint venture in which the United States owns a 50% stake to ensure the safe operation of the application..
Impact on the music industry
A report from the website indicated:Pitchfork“Until the TikTok ban affects the music industry in general, TikTok has been a powerful tool for music discovery and promotion.
It was expected that some teams would turn to alternative platforms such as Instagram Reels andYouTube Shortsbut it may not provide the same level of interaction and spread that Tik Tok used to provide.
Therefore, the absence of TikTok may lead to a decline in the spread of K-Pop songs in the American market, which will negatively reflect on sales and revenues.
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