Consumers demand discounts that include “less proposed goods” and diversifying brands

A survey conducted by “Emirates Today”, and included major sales outlets, revealed that a group of basic and non -essential commodities acquired the list of “the most proposed goods” in the discounts and special offers in major sales outlets during the year 2024, while some were among the list of “less proposed goods” , At a time when 2024 was distinguished by the entry of additional commodities into the discount lists, after it was rarely offering discounts on them.

The survey also showed that limited brands still control discounts and special offers, although in 2024 new brands have been entrusted to discounts.

As for vegetables and fruits, the survey showed a contrast between the outlets of the sale in the discounts and items that were focused on within the offers.

These consumers demanded the inclusion of “2025 discounts”, the goods that are usually lower in offers, referring to specific items such as fresh milk, dairy, meat, and electrical appliances. They also stressed the importance of diversifying trademarks in the most proposed commodities, in response to different consumer tastes and their preferences in shopping.

Consumers’ opinions

The consumer demanded that Iman Azzam increased discounts on some of the commodities that are lower in offers, such as bread of all kinds, eggs and poultry, with the importance of diversifying brands in the most proposed goods in discounts, especially the preserved foods and paper napkins, as consumed by Samir Ismail agreed on the necessity of increasing the offering of discounts On the goods on which cuts are lower, referring to specific varieties such as fresh milk and milk, chicken broth and meat, and he said that these commodities are very popular with their purchase in the discounts, which easily compensates for the price discounts on them, and also called for the inclusion of modern models of electrical appliances in the discounts Especially it is unjustified.

As for the consumer Maram Al -Ali, it emphasized the importance of diversifying the goods offered in the discounts and including some fresh goods, foods and foods free of sugar, as well as cleaning tools, taking into account the different needs of consumer, stressing the importance of diversifying brands in discounts, in response to different consumer tastes and their preferences in shopping.

Profit margin

In addition, the official in a large sale outlet, Hassan Rizk, told «Emirates Today»: “There are goods that are characterized by the profit margin in them very few, especially some basic commodities, which makes offering discounts on them represents a loss for the sales outlets.”

He added: “The cuts of vegetables and fruits differ between the outlets of the sale, according to the origin, the timing of the reduction, the climatic factors, the abundance, and the presence of local products competing with the importer or not.”

Rizk stressed that the sales outlets seek to diversify the goods and brands offered as much as possible, through agreements with suppliers and producers of these brands, within the framework of great competition, after increasing the number of outlets in the market.

Impact factors

For his part, the official in another large sale, Muhammad Al -Asaad, offered the factors that affect the offering of discounts and offers, saying: “The discounts of some commodities are affected by the global and regional geopolitical conditions, the costs of unstable shipping and transportation operations, as well as supply and demand, and competition in the market.”

He added that «the great competition between the outlets of sales on the polarization of shoppers requires the permanent increase of the number of commodities, and focus on goods and brands preferred by consumers», noting that many goods that are repeated are frequently received by consumers.

Reduced goods lists

The survey revealed that the year 2024 witnessed the entry of new brands related to basic and non -basic commodities to discounts, as well as food and consumer goods that joined “lists of reduced goods”, most notably tomato paste and cheese, in addition to expanding offering discounts on some electrical appliances such as a mixer, and the pan Electricity, food preparation devices in general.

• Competition between the sales outlets requires an increase in the number of reduced goods, and discounts are affected by the costs of shipping.