Entering the Emirates market requires a distinguished offer

“The hospitality market in the UAE is characterized by its dynamic and competitive nature, and any new sign that it intends to enter must make a distinguished offer, and this is easy to achieve with our four brands, so we now focus on expanding The fame of these signs, and we trust that we will attract opportunities that are compatible with our vision, and are based on our experience in the field of hospitality to create exceptional destinations in the market. ”

“Our distinction lies in the strength of our four brands, as each of them has its unique identity and exceptional nature, and Langham hotels and resorts are our main brand, as it embodies the classic luxury with an ancient British legacy dating back to 1865, while Cordes hotels and resorts are an upscale experience centered on arts and experiences of wellness. As for the (Etone) brand, it provides a platform that positively affects the environment and society, while the (Yang Anflou) brand provides a vibrant social residence experience that suits adults and children.

He added: «Over the years, we built a large public base from travelers coming from the Emirates, through their presence in our main regional markets, especially in our hotels in London and New York, and from this standpoint, we seek to enhance the fame of our mark strategically, and we are working to expand our network, Through partnerships with luxury travel agencies and participate in local events. ”

“To ensure that the UAE maintains its global leading position in the field of tourism, it is necessary to enhance cooperation between the public and private sectors, and thus the concerned authorities can enhance infrastructure, develop innovative tourism experiences, and attract a broader segment of visitors from around the world.”

He said: «The UAE provides a wide range of capabilities for our brands, and we also continue our search for new opportunities in other places of the region, and in order to achieve this purpose, we are in the process of evaluating possible deals in the UAE, Oman and North Africa, which reflects our commitment to enhance our presence in various parts The area ».

He said: «The hospitality sector is witnessing multiple changes, as the increasing demand for interactive travel experiences, and allocating experiments according to customer preferences, in addition to the importance of preserving originality. (Langham), which focuses on loyalty programs and providing unique experiences, and we have strengthened our commitment to the values ​​of our group in all our destinations under the slogan (Langham style) ».

He added: “I started my career in the hospitality sector in the early 1990s, as I worked first in the field of cooking before I hold operational and administrative positions in a number of hotels in London and New York, and these positions led me to (Langham Group for Hospitality), as I joined it in 2004, I imitated the position of delegated member of its (Etone) hotel in Hong Kong, and later moved to the management of other group hotels, and I held a number of positions in the fields of sales, marketing and operational operations at the group’s headquarters.

He continued: «I was appointed in 2023 CEO of the Langham Group for Hospitality, and I was assigned to expand its wallets from hotels and housing, and to achieve this purpose, we adopt a strategic approach that focuses on strengthening the four brands of our group and consolidating the company’s culture, and today we are moving forward with confidence on the dreamer road , With ambitious plans to expand our hotel portfolio from 32 to 100 hotels by 2040 ».

He pointed out that family travel is an essential axis in the group’s strategy, especially in The Langham and Kordis hotels, as these hotels are unique in carefully designed family wings, and are equipped with suitable facilities for children.

For its part, Sherona Shang, the administrative director of the Langham Hong Kong Hotel, said: “We are currently witnessing an increase in the number of visitors coming from the Emirates market to Hong Kong, and although the demand for our hotel is still limited, the Hong Kong Tourism Council continues to launch initiatives New targeting the Emirates market, and these efforts have already started its fruits, and we trust our ability to attract more visitors from the UAE in the future. ”

“Dubai and Hong Kong are two prominent financial centers, and they are two main gates to their two regions, and in fact Dubai is a major crossing linking Europe and the Middle East, while Hong Kong is a major crossing linking Asia to the main righteousness to China, and moreover, both cities are famous By providing luxurious experiences for distinguished travelers, whether in the field of travel, shopping or food. I noticed that our guests coming from the UAE are visiting Hong Kong for various reasons, including work trips and family vacations, and they seem to be in particular estimated the city’s distinguished experiences and exceptional services.