The Arab Bank launches its institutional visual identity updated in a new and contemporary pattern

The Arab Bank has announced the launch of its updated institutional visual identity, which comes within the framework of the continuous development of the bank to enhance its entrepreneurial position as one of the most frequent and successful financial institutions in the Middle East and North Africa region.

The launch of the updated identity embodies the ambitious future vision of the bank and its comprehensive strategy, which is based on the strength of its wide network, its ancient name and its deep knowledge locally and regionally, and to its established relations with its clients across various sectors, where the bank’s strategic pillars revolve around the optimal employment of its regional and global network, expanding its basic work and continuing to benefit from opportunities Growth through sectors New markets and move forward in implementing its integrated strategy towards digital transformation and innovation.

The updated institutional visual identity of the bank comes from the essence of its ancient institutional identity that started since its foundation in the year 1930 to combine modernity, simplicity and streamlining, and embodies digital readiness and the constant and systematic development of the bank in a way that expands the comprehensiveness of its visual identity and its suitability for various groups, including the generation of youth. Where the bank continues to enhance its position as a modern dynamic and digital organization that is able to keep pace with the latest developments in the banking industry and meet the renewed needs of its customers in various sectors and regions better, in a world witnessing a continuous change and a huge digital transformation in all sectors.

The design of the updated visual identity of the bank is characterized by its formation from one continuous line that draws the wide features of the distinctive bank logo in a way that expresses the pride of the bank with its heritage that extends over 9 decades by retaining the three circles that distinguish the Arab Bank, which now represents its clients, partners and societies that he serves through its network, in a modern and cramped nature The bank’s future aspirations link its historical roots. The most important part of the bank’s institutional identity remains represented in its name “Arab Bank”, which embodies its close association with the Arab world and its rich history, its culture and heritage, its values ​​and a sense of belonging. Where the Arab world constitutes the focus of the basic bank and its strategy for growth and expansion through its network of branches that extend across the Arab countries and the integrated services system that it provides to its customers in the Arab world from various sectors. Likewise, the updated institutional identity of the Arab Bank has maintained the blue color as the primary color of the bank for many years, and thus remains a fixed element in representing the institutional visual identity of the Arab Bank.

In the context of updating the institution’s institutional identity to reflect its dynamic system and strong ties with customers, partners and society, the bank launched an introductory description accompanying its updated identity “arrival at the beginning”; Which constitutes a natural extension of the previous introductory description of the bank, “Success, March”, to represent a new chapter in the bank’s continuous march full of excellence and achievement and reflects its future aspirations and its commitment to enabling customers and contributing to their success and continuing to grow.

The new introductory description revolves around the concept of the continuity of new beginnings, and that each goal is achieved is only the beginning of achieving a new goal, to reflect the bank’s belief in the journey of renewal and continuous development in all the services and will be provided to its customers across various sectors. This introductory description also enhances the bank’s keenness to contribute to enabling its customers to achieve their aspirations and celebrate their achievements as new beginnings for more successes and achievements, overcoming challenges and foreseeing growth opportunities. This approach is a live testimony on a joint march full of continuous and dynamic growth that the bank goes with with its customers, partners and societies towards more achievements and successes.

The updated institutional visual identity of the Arab Bank is based on its basic philosophy that revolves around building “ties that pass”, that is, lasts and builds, which is based on the heritage of the Arab Bank represented in the role it plays since its foundation as a bridge that links societies, businesses and individuals in the Arab world and outside with the bank’s pride with personal links The document he built with his clients, shareholders, partners and societies across the Arab world for generations.

The Arab Bank Group concluded the year 2024 by achieving a distinguished financial performance and growth in the various business sectors, as it reached the group’s profits after the taxes and allocations of 1007.1 million US dollars compared to 829.6 million US dollars for the year 2023 and with a growth rate of 21%, and the group maintained the hardness of its financial position The property rights are $ 12.1 billion. The Arab Bank Group continued to grow during the year 2024, based on the strength and durability of the group’s financial center and the network of its branches spread in many countries, as operating profits increased by 7% to reach approximately 2 billion US dollars.

The Arab Bank has one of the largest international Arab banking networks that includes more than 600 branches in the world. The Arab Bank provides a wide range of products, services and banking solutions that were found to meet the needs of individuals, companies and other financial institutions across the region and abroad. The bank also has a prominent presence in the world’s main markets and centers such as London, Dubai, Singapore, Shanghai, Geneva, Paris, Sidni and Bahrain.