Under the directives of Ahmed bin Mohammed .. “Brand Dubai” launches the “Eid in Dubai” campaign

Under the directives and patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Governor of Dubai and Chairman of the Dubai Media Council, “Brand Dubai”, the creative arm of the media office of the Dubai government, announced during a press conference held today at the headquarters of the media office of the Dubai government, the launch of the “Eid in Dubai” campaign, to coordinate the distinguished festive manifestations of Eid Al -Fitr at the emirate level.

The Eid campaign in Dubai, which is organized by “Brand Dubai” in cooperation with government and semi -governmental and private agencies in Dubai, comes as a continuation of the efforts that the “Ramadan in Dubai” campaign began with its aim to ensure the highest levels of harmony and complementarity between the various celebrations that prevail in the various vital areas of Dubai and its neighborhoods and its advents, and in a manner that ensures the participation of everyone in the joy of the Eid in Dubai.

Brand Dubai announced during the media meeting, which was attended by the representatives of the campaign partners, the conclusion of #Ramadan_ in Dubai with a remarkable success, with more than 200 events and initiative launched by governmental and semi -governmental and private agencies, while the campaign received great attention on social media, whether from inside or outside the country, where the views of its activities reached about 10 million views on various communication platforms, in addition to 900 thousand interaction of related materials related With the campaign, 9000 publications, in addition to 200 media coverage presented by representatives of local and regional media.

On this occasion, Mona Ghanem Al -Murri, Vice President and Managing Director of the Dubai Media Council, Director General of the Dubai Government Media Office, expressed great thanks and appreciation to all partners within the #Ramadan_D_ Dubai campaign for their keenness to take the campaign optimally and keep pace with the value and status of the occasion while celebrating the holy month.

Mona Al -Marri said: “We thank all of our partners for their distinguished efforts and activities throughout the holy month … and the spirit of one team will always remain the basis of the success of Dubai initiatives … With the launch of the #Eid___D Dubai campaign … we confirm the integration of the work and cooperation system that has long been the most prominent feature in all major events witnessed by the emirate throughout the year, where this cooperation remains the essence of every effort that aims to enhance the leading position of Dubai at the level Regional and global.

Mona Al -Murri explained that the campaign supports within its second edition the goals of the “Year of Society”, as the campaign reflects the spirit of the UAE society and its association with its ancient cultural and social heritage, especially in such occasions in which the authentic Emirati values, customs and traditions are manifested, where society is the real element in this high value system that will always remain a title for the culture of the people of the Emirates, especially during the occasions in which society is keen to participate in every Its components, whether from institutions or individuals, and we are pleased to always be a part of this bright societal image and contribute to highlighting Dubai’s commitment to consolidating the noble Emirati values ​​and celebrating them on all occasions.

For her part, Shaima Al -Suwaidi, Director of “Brand Dubai”, gave a glimpse of the many events included in the Ramadan campaign in Dubai, and throughout the holy month with its approaching end, stressing that the great cooperation by all the campaign partners was one of the most important reasons for the success of its goals, and the introduction of joy to the hearts of the people of Dubai and its visitors, both from inside or outside the country.


On the Eid campaign in Dubai, Al -Suwaidi said: “The festive manifestations of Happy Fitr Eid highlight the originality of our national culture and identity and reflects the Dubai World character and its activities that enter happiness on the hearts of the population and residents of visitors … The Brand Dubai will continue to coordinate with all the organizers of the festive events on Eid Al -Fitr, in order to present a celebration commensurate with the position of Dubai and reflects its airspace always full of creativity and excellence, where Today, Dubai is one of the preferred destinations for the visit during the holidays and holidays, as it provides a high level of services in all its global tourism and recreational facilities.

Regarding the conclusion of the #Ramadan_D_Doba campaign and the community echoes that the campaign enjoyed, the Director of Brand Dubai said: “We are grateful to all partners in governmental and semi -governmental and private institutions and members of society who responded to the campaign and were a major reason for the success of its activities, as well as our happiness with the media support for the campaign from various local media and also the foreign media, as one of the most important goals of the campaign was to highlight the way Dubai Happiness on the hearts of its inhabitants and visitors at various times and occasions, and shed light on this integration and the concerted efforts that characterize all its initiatives and activities.

Al -Suwaidi explained during her speech that the campaign diversified its activities to include a long list of meetings, cultural offers, workshops and lectures in addition to many activities and community sports competitions, while the streets of vital areas in Dubai were distinguished by lighting and adornment as well as main mosques in the city, in addition to the exclusive offers presented by shopping centers that also witnessed many festive manifestations to celebrate the holy month, in When Dubai welcomed visitors coming to the country via Dubai airport “with Ramadan seal in Dubai” in a gesture that reflects the emirate’s uniqueness by welcoming the visitors of the state and those coming to it from abroad in a manner that suits its creative spirit, and other initiatives and activities that the campaign partners were keen to fully come on this occasion.

During the media meeting, the winners of the “Dubai Homes in Ramadan” competition launched by Brand Dubai were announced in cooperation with the “Fargan Dubai” Foundation, to choose the most beautiful house in terms of decorating and lighting installed on the facades of homes throughout Dubai and within its various neighborhoods during the holy month.

Mona Ghanem Al -Murri, Vice President and Managing Director of the Dubai Media Council, Director General of the Dubai Government Media Office, honored the winners and included: The first winner in the competition, the House of Asma Muhammad Al -Yassi (Muhsna 3), and won a financial prize of 100 thousand dirhams, while the house of Mansour Mohammed Al -Zuhdi (Al -Warqa 3) won the second place prize with a value 3) He won a cash prize of 40 thousand dirhams, in addition to other awards, each of which included two travel tickets for the performance of Umrah.

The prize of the Umrah tickets won the participants of the homes of: Tahra Tayyib Abdullah (Jumeirah 1), Hana Muhammad Al -Zarouni (Al -Mizhar 1), Al -Jawhara Muhammad Al -Tamimi (Al -Barqa 3), Aisha Muhammad Al -Jamali (Nad Al -Hamr), Reem Hisham Al -Khoury (Al -Leis 1), Al -Hanouf Ahmed Majan (Al -Mizhar 3), Mahfouz Abdullah Al -Shehhi (Al -Mizhar 2), Amira Ahmed Al -Balushi ( Al -Mutawa (Al -Mizhar 2), Abdulaziz Muhammad Al -Ghazali (Oud Al -Mutaina 1), Heba Zayed Al -Baddad (Jumeirah 1), Hessa Khalfan Al -Hammadi (Al -Warqa 4), Fatima Ibrahim Jaafar (Al -Barshah South 1), Noura Ahmed Khalifa (Muhaisna 3), Maryam Khaled Abdul Rahman (Nad Al -Sheba 3), Abdullah Ibrahim Foulad (Nad Al -Hamar).

Mona Ghanem Al -Murri also honored the partners of the “Ramadan in Dubai” campaign and included the honor: The Roads and Transport Authority in Dubai, the Department of Islamic Affairs and Charitable Work in Dubai, Dubai Police, Dubai Municipality, Dubai Culture and Arts Authority, Dubai Airports, General Administration of Identity and Foreigners Affairs in Dubai, Ferjan Dubai Foundation, Dubai Media Corporation, Dubai Department of Economy and Tourism, Dubai Sports Council, Community Development Authority, Wasl Real Estate Dubai Health, Emaar Real Estate, Dubai Women Foundation, Dubai Holding, Dubai World Trade Center.

The honor also included the media authorities that were keen to highlight the activities of “Ramadan in Dubai”, especially the Emirates Today newspaper, which accompanied the activities of the campaign in a distinct way throughout the holy month and supported its humanitarian initiatives, along with: Al -Bayan newspaper, Al -Khaleej newspaper, Dubai Post, Sama Dubai channel, Dubai TV, Nour Dubai Radio, Dubai Radio, First Radio, UAE and Emirates Farns.

The celebrations of “Eid in Dubai”, organized by the Brand Dubai, will start the creative arm of the media office of the Dubai government, in partnership with the Dubai Festival and Retail Foundation and a group of governmental and private agencies, from March 25 to April 6, 2025, to provide a group of entertainment, artistic and cultural activities, fireworks shows, which reflect the festive atmosphere that Dubai is characterized during the Eid period. In addition to the exclusive packages offered by famous hotels and tourist destinations, in addition to exceptional shopping offers and major raffles.
And the “Ramadan in Dubai” campaign had extensive media coverage, whether through press reports or television coverage, as well as podcasts, which contributed to the expansion of the circle of introducing these events, and introducing the audience to its details, places and times.

The social media and various digital platforms had its impact on promoting awareness of the campaign and its various elements, as a large number of influencers and social media pioneers contributed to highlighting the festive manifestations in Dubai through videos through which they conveyed a picture of Dubai celebrations of the month of goodness and giving, and what the city witnessed in various aspects The work of collective breakfast, as well as the most famous teacher in Ramadan, which is the “breakfast cannon”, which was present in a number of major sites in Dubai.