Inventory the use of national uniforms to social media ads to citizens

“Emirates Today” learned that the organizational decision that was referred to at the Federal National Council session on the protection of the national identity has not been implemented yet, as it aims to organize advertisements that are circulated, published or broadcast through content makers and advertisers on social media only and not in the media in general.

The sources emphasized that, according to the organizational decision that will be activated soon by the Emirates Media Council, the authorities wishing to publish advertisements that include the national costume, or any of the symbols related to the cultural and civilizational heritage of the state must use an Emirati citizen to perform the advertisement, in order to preserve the national identity and ensure the provision of content in a way that reflects the cultural values ​​of the state.