“Who” .. Jimin’s song achieves a negative record on Spotify

The song “WhO” for a BTS member, Jimin, achieved a negative record on Spotify, with monthly declines up to a total loss of 175.8 million listening between November 30, 2024 and May 1, 2025, according to Tweets of the Korean community.
The largest monthly decrease occurred between January 31 and February 1, when the song lost more than 52 million listeners.

Accusations of amplifying broadcasting numbers

This widespread news has revived the ongoing accusations of amplifying or manipulating the broadcasting numbers, since the song “WhO” began to break the standard Spotify numbers shortly after its release, as many Internet users expressed their doubts about the popularity of the song, noting that the broadcast numbers do not rise to the level of public attention.
While Spotify was not officially commented on the matter, the interruption of sudden and repeated broadcasting of this size usually raises doubts, and Internet users wonder whether part of the song’s success has been artificially strengthened – perhaps through mass broadcast or automatic systems, which are often called “automatic broadcasting”.
Korean Internet users also interacted strongly, as some expressed their lack of believing and criticized the potential damage that might be caused by BTS’s reputation.