Dubai launches the “Joint Digital Channels Development Initiative” with 7 unified and specialized platforms

The Dubai Government launched the Initiative to Develop Joint Digital Channels to be the title of a new era and a qualitative shift in the march of digital transformation in order to facilitate the lives of people and businesses in obtaining various services, in cooperation with government agencies in Dubai.

The initiative was announced in the presence of Abdullah Muhammad Al -Basti, Secretary -General of the Executive Council of the Emirate of Dubai, and Hamad Obaid Al -Mansouri, Director General of Dubai Digital.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai had approved the joint digital channels initiative in February 2025 with the aim of providing the services of the emirate through seven unified and specialized platforms that include the platform (Dubai now) for individuals, and the platform (Invest in Dubai) business, and the platform (Zoroua Dubai) for tourism, in addition to four dedicated channels covering the fields of transportation, Justice, construction, and trade in the Emirate of Dubai.

Dubai is leading this initiative, based on its responsibility to oversee joint digital channels, in line with its strategy aimed at digitizing life in Dubai and enhancing its position one of the three best global cities in the field of digital services centered on man.

The initiative also serves to achieve the target of the 360 ​​service policy by converting service channels to 100%joint channels.

Abdullah Mohammed Al -Basti, Secretary -General of the Executive Council of the Emirate of Dubai, stressed that the government work system, based on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council, puts the customer in the axis of the comprehensive and continuous development process, through the design of service experiences Premium keeping pace with its future needs and fulfilling its aspirations, in order to establish Dubai’s position in the forefront of the leading cities in government services.

He added that the “joint digital channels” initiative, which was adopted by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum at the beginning of this year, reflects the commitment of the Dubai government to provide a unified and integrated digital experience through specialized channels available around the clock, in order to enhance Dubai’s position as a global center for technology and innovation in serving people and attracting quality investments.

For his part, Matar Al -Tayer, Director General and Chairman of the Board of Directors of the Roads and Transport Authority in Dubai, stressed that digital channels are the first choice for customers to obtain the various services provided by government institutions and the completion of their transactions, and from this standpoint highlights the great importance of developing joint digital channels and achieving integration between government agencies and departments, indicating that the customer sees the government as one interconnected entity that can meet its full needs through the platform through the platform Or a few platforms, without the need to move between a large number of channels and windows.

He said that the joint mobility channel, the unified channel for mobility services in the city, provides easy access to all transportation services, whether through public transportation or by using vehicles, indicating that the transportation services are the main element in government services, as the number of users of mass transport and joint transport and taxis reached 747 million users in 2024, while the number of vehicles registered in Dubai is 2.5 million vehicles, and the number of Nol cards exceeded 39 million cards, Stressing that the new platform contributes to enhancing the customer’s experience by improving access to the services of government agencies and the private sector within one easy -to -use interface that supports integration and emerging technologies.

For his part, Hilal Saeed Al -Marri, Director General of the Department of Economy and Tourism in Dubai, said that the digital transformation in Dubai reflects the clear and clear vision of our wise leadership, which maintains the city’s position to be at the top of global trends, and this is not limited to technology adoption, but also includes saving time, building confidence, and providing opportunities for everyone and benefiting from it to achieve economic growth.

He added that the launch of the joint digital channels initiative represents an important strategic step that guarantees the provision of distinguished and integrated government services with ease in our daily lives, which is in line with the ambitious vision of the rational leadership of a digital future for the human center .. And in light of the progress that we exhume to achieve the targets of the Dubai Economic Agency D33We give priority to establishing easy -to -use, developed, expandable, flexible systems, designed to enable companies to grow at a faster pace, and the population gets higher levels of comfort, and also provides an opportunity for talents to prosper in an innovation environment, and thus we can enhance Dubai’s position as a global center of opportunities, and the best place in the world to live, work and build the future.

In turn, Hamad Obaid Al -Mansouri, Director General of Dubai, said, in the context of his comment on the initiative that digital channels have always been one of our successes in the previous stage, and this success is the fruit of everyone’s efforts, but we have learned from our wise leadership that every achievement must be established for more achievements, and today we must create means and initiatives that contribute to creating a qualitative shift in the field of common digital channels in a way that establishes the concept of overall digital life Integrated by taking advantage of the latest technologies, including artificial intelligence, which allows the way to provide services and digital city experiences in a proactive, predictable and integral manner.

Al -Mansouri added: “We are working on developing joint digital channels according to a clear -cut road map in a way that enhances its role in facilitating people’s lives and supporting the digital economy, and we want to benefit from what is available in our hands of technologies, ideas and accumulated experience It serves the Dubai Economic Agency D33And I trust that the positive fruits of this initiative will be large and influential thanks to the cooperation of everyone and the spirit of the one team that has distinguished our work previously, and will remain so in the future, God willing.

In the same context, Eng. Marwan Ahmed bin Ghalita, Acting Director General of Dubai Municipality, stressed the importance of joint digital channels in the context of building the comprehensive digital system.

He said that Dubai today see its leaders and the cooperation of its institutions provides a picture of the cities of the future that delights its inhabitants and visitors and provides them with an attractive environment for living and investing, and the joint digital channels come in this context, as it provides the ability to obtain services in a coordinated and streamlined manner through interdependence and exchange of data in an interactive and interconnected government environment, and we are confident that strengthening this experience will represent a qualitative shift in providing services through benefit From digital technologies and accumulated experiences of Dubai cadres in various fields.

In this context, Dr. Saif Ghanem Al Suwaidi, Director of Dubai Courts, confirmed that joint digital channels add an important element to the quality of life in Dubai.

He said that the ease of obtaining services is one of the important criteria for the cities of the present and the future, and Dubai that was distinguished in this aspect along its pioneering experience is transferred by this initiative to a new and advanced stage in this context, and this initiative is a direct expression of the visions and efforts of the leadership in anticipating the future and forming its features in a way that serves man in all fields, foremost of which is the field of judiciary and justice that benefits from inter -integration within the one government system and comprehensive.

Sultan Ahmed bin Salim, Chairman and CEO of Dubai Ports Group “DPDDRID” said that the unification of channels for providing services and digital experiences in Dubai said a very important step to enhance economic activity, as it saves time and effort and contributes to achieving more efficiency and productivity in various sectors, and on the other hand, this achievement contributes to enhancing the investment attractiveness of Dubai as it provides a support system for economic and commercial activity, And the development of joint digital channels is an urgent matter in the coming period, and we are ready to contribute effectively in this matter from our site and our role in working on everything that would facilitate commercial practices in the Emirate of Dubai.

He added that the unified channel for logistical and trade services comes to create a qualitative shift in promoting the competitiveness of the Emirate of Dubai in the trade and logistical services sector across the border, by uniting efforts between government agencies and private sector companies, and the establishment of an integrated digital system that covers all stages of commercial and logistical operations within a unified environment, and this system supports the achievement of the targets of Dubai Economic Agency D33Aiming to double the volume of foreign trade in the emirate during the next decade to reach 25.6 trillion dirhams, in addition to establishing Dubai’s position among the five most important global logistical centers.

The “Joint Digital Channels Initiative” is an advanced step on the path of creating a future digital environmental system for the city, which guarantees the promotion of the quality of life, attracts more companies, and enhances innovation in providing services and digital city experiences, facilitating the lives of dealers from individuals and companies.

The initiative aims to provide dedicated and pre -emptive services by taking advantage of the unified digital file for customers in all channels, simplifying the customer’s journey with re -engineering of operations, and providing a smooth interactive experience in addition to achieving integration between public and private sectors services, and ensuring the inter -employment of services in all digital channels, while ensuring the highest levels of cybersecurity and data management.

The “Joint Digital Channels” aims to provide an advanced experience for customers in the city by providing services at the highest quality and accessibility standards and ensuring a smooth digital experience supported by the latest emerging technologies, including artificial intelligence and the development of an exceptional digital services system to facilitate access to services by various categories of customers and will eventually be provided all the services available in the Dubai government through these seven channels, which eliminates the need to deal with Several channels or two different providers for a large number of services.

The initiative would also contribute to enhancing operational efficiency and sustainability through effective use of government resources, eliminating repetition, and taking advantage of the visions derived from data to anticipate trends, avoid problems and facilitate operations.