The most prominent makeup trends this year: naturalness and healthy radiance

Current makeup trends are seeing a huge focus on the natural look and healthy glow of the skin, known as “glow”. Earthy and soft colors are currently in vogue for eyes and lips, with subtle touches of shimmer to elegantly highlight facial features. Thick, softly defined brows remain in vogue, while makeup that highlights individual beauty and celebrates the natural diversity of skin and shape is growing in popularity. Sustainable and environmentally friendly beauty products have also become a preferred choice for many women around the world.