Dubai launches the “Joint Digital Channels Development” initiative with 7 unified and specialized platforms

The Dubai Government launched the “Joint Digital Channels Development” initiative to be the title of a new era, and a qualitative shift in the march of digital transformation in order to facilitate business and facilitate people’s lives in obtaining various services, in cooperation with government agencies in Dubai, where the initiative was announced in the presence of the Secretary -General of the Executive Council of the Emirate of Dubai, Abdullah Mohammed Al -Basti, and the Director of Dubai Digital, Hamad Obaid Al -Mansouri.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, approved the joint digital channels initiative, in February 2025, with the aim of providing the services of the emirate through seven unified and specialized platforms, including the Dubai now platform for individuals, the “Invest in Dubai” business, and the “Zoroua Dubai” platform, in addition to four dedicated channels, covering The fields of transportation, justice, construction and trade in the Emirate of Dubai.

Dubai Digital leads this initiative based on its responsibility to oversee joint digital channels, in line with its strategy aimed at digitizing life in Dubai, and enhancing its position one of the three best global cities in the field of digital services centered on man, and the initiative also serves the achievement of a 360 service policy, by converting service channels to 100%joint channels.

Abdullah Mohammed Al -Basti affirmed that “the government work system, based on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, puts the customer in the axis of the comprehensive and continuous development process, by designing proactive service experiences that keep pace with his future needs It meets its aspirations, in order to establish Dubai’s position at the forefront of the leading cities in government services.

He added: «The initiative (joint digital channels), which was adopted by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, at the beginning of this year, reflects the commitment of the Dubai government to provide a unified and integrated digital experience through specialized channels available around the clock, in order to enhance Dubai’s position as a global center for technology and innovation in serving people, and attracting quality investments.

For his part, Matar Al -Tayer, the general manager and head of the Board of the Roads and Transport Authority in Dubai, affirmed that “digital channels are the first option for customers to obtain the various services provided by government institutions, and the completion of their transactions, and from this standpoint highlights the great importance of developing joint digital channels and achieving integration between government agencies and departments”, indicating that the customer sees the government as one interconnected entity that can meet its needs Complete through a platform or a few platforms, without the need to move between a large number of channels and windows.

He said: “The (joint mobility channel), the unified channel for mobility services in the city, provides easy access to all transportation services, whether through public transportation or by using vehicles.” He pointed out that the transportation services are the main element in government services, where the number of users of mass transportation and joint transport and taxis reached 747 million users in 2024, while the number of vehicles registered in Dubai is estimated at 2.5 million vehicles, and exceeds the number of cards We take a barrier of 39 million cards, stressing that the new platform contributes to enhancing the experience of the customer by improving access to the services of government agencies and the private sector within one easy -to -use interface that supports integration and emerging technologies.

For his part, the Director General of the Department of Economy and Tourism in Dubai, Hilal Saeed Al -Marri, said: “The digital transformation in Dubai reflects the clear and clear vision of our wise leadership, which maintains the city’s position to be at the top of global trends, and that this is not limited to adopting technology, but also includes saving time, building confidence, and providing opportunities for everyone and benefiting from it to achieve economic growth.”

He added: «The launch of the joint digital channel development initiative represents an important strategic step, which ensures the provision of distinct and integrated government services with ease in our daily life, which is in line with the ambitious vision of the wise leadership of a digital future of the human, and in light of the progress that we exhume to achieve the targets of the Dubai Economic Agenda D33, we give priority to establishing easy -to -use systems, subject to development and expansion, Flexible, and also designed to enable companies to grow at a faster pace, and the population gets higher levels of comfort, and also provides an opportunity for talents to prosper in an environment based on innovation, and thus we can enhance Dubai’s position as a global center for opportunities, and the best place in the world to live, work and build the future ».

Hamad Obaid Al -Mansouri said: “The digital channels have always been one of our success headlines in the previous stage, and this success is the fruit of everyone’s efforts, but we have learned from our wise leadership that every achievement must be established for more achievements, and today we have to create means and initiatives that contribute to bringing a qualitative shift in the field of common digital channels, in a way that establishes the concept of comprehensive and integrated digital life by benefiting from the latest technologies Among them is artificial intelligence, which allows the way to provide services and digital city experiences in a proactive, predictable and integral manner.

The Acting Director General of Dubai Municipality, Eng. Marwan Ahmed bin Ghalita, stressed the importance of joint digital channels in the context of building the comprehensive digital system. Streamlining through interconnection and exchange of data in an interactive and interconnected government environment, and we are confident that strengthening this experience will represent a qualitative shift in providing services by taking advantage of digital technology and accumulated experiences of Dubai cadres in various fields.

Future anticipation

The Director of Dubai Courts, Dr. Saif Ghanem Al Suwaidi, confirmed that joint digital channels add an important element to the quality of life in Dubai, and said: “Ease of obtaining services is one of the important standards for the cities of the present and the future. Dubai, who was distinguished in this aspect along its pioneering experience, moves this initiative to a new and advanced stage in this context.