“DXB500” concludes his work by qualifying a new batch of leaders of communication and media in Dubai

The work of the second session of the “DXB500” program to train 500 communication and media employees in the governmental and semi -governmental sectors in Dubai, which was launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the second deputy governor of Dubai and head of the Dubai Media Council, and is implemented by the media office of the Dubai government, in cooperation with a number of international media and media institutions, according to the best international standards and practices in employing modern tools and technologies In the fields of fictional narration and social media, and successful media dealings with crises.

The training program extended over the seventh and eighth day of May, including a series of interactive workshops and workshops led by experts and specialized speakers from prestigious media institutions locally and internationally, with the aim of upgrading the efficiency of government and semi -governmental communication in the emirate, and providing effective tools and strategies that keep pace with the needs of the next stage in the media and communication field, in a way that contributes to communicating the media message More widespread and deeper.

Typical program

The “DXB500” program is one of the most prominent specialized initiatives implemented by the Dubai Government’s media office in cooperation with international partners, as this session focused on refining the skills of communication and media leaders within the governmental and semi -government sectors, and enabling them to employ modern communication tools, including media crisis management, and multi -platform content industry, as well as identifying new trends in digital media and communication technology. The program included interactive sessions and applied work, which included developing leadership skills in communication, narrative narrative, and preparing government messages in a professional and transparent manner that enhances the confidence of the public.

Driving vision

The Vice President and Managing Director of the Dubai Media Council, Director General of the Media Office of the Dubai Government, Mona Ghanem Al -Murri, stressed that the program reflects the vision and directives of the rational leadership of the need to invest in building the capabilities of specialized media cadres in the field of communication and media, within government and semi -governmental institutions, and providing them with the latest skills that enable them to keep pace with the changing media scene and carry out their vital roles with high efficiency.

She said: «Through this program, we seek to prepare effective cadres capable of dealing with challenges, transferring the image of Dubai and highlighting its pioneering position as a global center for innovation, creativity and future industry. Media communication today has become a strategic necessity in the public policy industry, and interacting with the public, while consolidating the principles of transparency and credibility.

She added: «The DXB500 program provides qualitative content that takes into account the privacy of the work environment in governmental and semi -governmental institutions, and helps those responsible for the communication and media sector to use modern tools such as social media, produce short and direct content, and formulate influential media messages in a professional and innovative manner.

Program objectives

The second session of the program aimed to achieve a set of strategic goals, the most prominent of which is to enhance the capabilities of communication and media officials in the field of effective content industry, develop digital communication skills using modern digital platforms, enable participants to deal with media crises, build institutional narratives of an influential nature, confirm the readiness of institutions and their ability to deliver their messages with attractive ways to the attention of the local and international public, and enhance partnerships with International media institutions to serve the use of leading global experiences and transfer of experiences.

The government message

For his part, the Director of the Strategic Relations Department in the media office of the Dubai government, Rashid Hamid Al -Murri, explained that the program represents a unique opportunity for communication and media leaders to develop their professional capabilities, stressing the importance of this type of program in ensuring the coordination and integration of media messages, and raising the efficiency of communication teams in providing a strong and strong image of government policies and initiatives.

Al -Murri said: «The delivery of media messages always needs media cadres that can deal with new media tools professionally, and the DXB500 program is not just a training initiative, but rather a cognitive and strategic platform that contributes to building a strong network of communication leaders who are able to represent their institutions with high effectiveness.”

In turn, the director of the DXB 500 program, Hoda Dahkouni said: “The program witnessed a great interaction from the participants, as they showed a clear interest in the content and discussions presented, and the diversity of practical topics and applications helped to enrich the experience, while we touched the keenness of government agencies to invest in developing its media cadres, which reflects the extent of awareness of the importance of effective institutional communication.”

Guidance guide

The first day witnessed the launch of the “Guidance Guide for the Media Administration of Crisis”, prepared by the media office of the Dubai government, to be a comprehensive reference for communication and media leaders within government and semi -government agencies, in how media messages are managed during emergency conditions and exceptional situations, and the mechanisms of work teams and determining their roles from the beginning of the crisis until their completion, as the topics of the first day of the program centered on communication in times of crisis, And how the communication units must be dealt with with the results and repercussions of emergency situations and exceptional times and their material and moral effects, and the effectiveness of the communication teams in transferring the media message at the speed, accuracy and transparency required to the public.

The first day

The first day agenda included interactive sessions and workshops, which included: “Communication in Economic Crisis” session presented by the journalist Manus Karani – the Economist -Economic Affairs Editor, The National, and the “Art of Media Communication Art: Strategies for Successful Media Interaction” with Hana Gunter, Director of Trillerner International, in addition to the session “Innovation in the narration: How to tell the story A professional way »presented by Noura Al -Abar, the founder of NKA for consulting. She also presented a session on “Enabling pioneers to exceed the limits of adaptation with change”, to become his makers and their paths, and help them convert mysterious and uncertainty to strategic opportunities for growth and influence.

During the “Crises Time: Effective Communication Management” session, Mona Ghanem Al -Murry spoke about the importance of media readiness to deal effectively with crises and emergency situations, reviewing the strategy of the media office of the Dubai government, and its role in such situations in clarifying its dimensions in transparency and confirming the unification of the media discourse between government agencies and the speed of response, thanks to the previously prepared scenarios to deal with such These positions, if they occurred, also reviewed many successful experiences of the successful media administration in cooperation with the relevant authorities, in managing a number of exceptional transit attitudes witnessed in the Emirate of Dubai.

The second day

As for the second day, its sessions focused on the skills of narrative narration through social media, under the title “Dubai’s Story novel”, as well as specialized training sessions such as: “Continue without dispersion: the art of attracting the public in the era of artificial intelligence” with Laila Grazoglu, a former producer in MSNBC, CNBC and National National, and “calm in the storm: crisis management in a connected world” with Seth Hand, Trillerner International, and “sending messages in an unstable world” with Dr. Sarah Shehab, a first researcher, Anwar Gargash Diplomacy Academy, and the second day of the program concluded with an inspiring motivational session entitled “Earn Hearts and Honors: Lessons in Communication” with Dr. Yasar Jarrar, member of the Board of Trustees of the Mohammed bin Rashid College of Government Administration.

Mona Al -Murri:

• The “Program” reflects the vision and directives of leadership in the need to invest in building communication cadres equipped with the latest skills, to play its vital roles efficiently and competently.