"Commercial and Tourist Development Authority in Sharjah" It continues to promote the emirate’s tourism ingredients in China

Sharjah, May 20 / WAM / The Commercial and Tourism Development Authority in Sharjah participated in a delegation from 7 main partners in the tourism and travel sector, in the promotional tour of China 2025, during the period from 14 to 19 May, which included the cities of Shanghai and Ghawanjo (Guangzhou) and the Chinese Chinese Hong Kong, as part of its strategy to enhance the presence of the emirate on the global tourism map.

This step comes in line with the authority’s efforts to expand its international partners and promote the new tourist identity of the emirate under the slogan “Northam Sharjah”, and highlights an exceptional mix of cultural and natural experiences that the emirate offers to its visitors from all over the world and from China is one of the most promising tourist markets.

The delegation included a group of authorities concerned with the tourism, travel and hospitality sector, which included the Sharjah Investment and Development Authority (Sunrise), the Zajil Tourism Company, the Expo Center, Sharjah, Sharjah Group (the first leading local brand in the field of luxury hospitality in the emirate), the Sharjah Travel Airport Agency (Sata) alongside Emirates Airlines and a number of hotels.

The promotional tour focused on building and strengthening relations with senior specialists in the Chinese travel sector, which included travel agencies and wholesale companies specialized in products and tourism services designed for individuals, groups, digital travel platforms and luxury and educational tourism companies, in addition to the organizers of meeting tourism, incentives, conferences and exhibitions as well as travel platforms and electronic reservations, and aims to meet and bilateral meetings and meetings To support the development of innovative travel products that would attract Chinese tourists in the Emirate of Sharjah and enrich their experience throughout their period in the smiling emirate.

And His Excellency Khaled Jassim Al -Midfa, head of the Commercial and Tourist Development Authority in Sharjah, said, this promotional tour reflected the emirate’s commitment to strengthening partnerships with the Chinese market, one of our most prominent strategic markets and our endeavor, through this step, shed light on the emirate’s exceptional experiences and services that combine cultural depth, environmental diversity, family tourism facilities and adventures, which makes it an ideal destination for Chinese travelers Those looking for a rich and unique content that satisfies their various entertainment interests on the one hand and enriches their knowledge about the emirate’s culture, civilization and ancient history on the other hand, as we believe in the importance of direct partnership with our Chinese travel partners and we look forward to enabling them to design bouquets and inspiring experiences that meet the aspirations of their customers in China and enhance their travel experiences to the Emirate of Sharjah.

China is one of the most important and largest tourist markets and as a market that is accelerated annually for the Emirate of Sharjah in terms of the numbers of Chinese guests in hotel establishments in the emirate, where the year 2024 witnessed exceptional growth in the number of Chinese guests by more than 800% compared to 2023, after the resumption of air traffic between the Emirates and China with a significant increase in the average average hotel residence nights To reach more than 700%, which reflects the increasing interest of Chinese visitors in exploring the depth of the tourism experience offered by the emirate.

The first quarter of 2025 also recorded strong indicators on the continued growth with the number of hotel guests from China to about 33 thousand inmates, as it reflects a growth of approximately 79% compared to the same period last year.

During the tour, the authority reviewed a bouquet of the most prominent landmarks of the Emirate of Sharjah, including: Heritage and historical areas in addition to the distinctive destinations in the eastern region of the emirate and a number of destinations that are characterized by its contemporary and innovative nature in terms of idea and design that reflects the emirate’s cultural and environmental identity and review the annual agenda of major and international events and conferences that the emirate embraces and enriches various specializations such as entertainment Culture, arts, sports, media, business and many others.

These efforts come within the framework of the close relations that bring together the United Arab Emirates in general and the Emirate of Sharjah in particular and China, and extends to the fields of economics, culture, education and scientific research.

The Commercial and Tourist Development Authority in Sharjah participated in the promotional tour of China 2025, amid high aspirations to open new horizons for cooperation, attract broader slices of Chinese guests and visitors, and consolidate the emirate’s position as a sustainable destination that combines cultural originality.

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