session "World without news" The summit of the Arab media highlights the keys to success

Dubai, May 27/ WAM/ The “World News World” session at the top of the Arab media highlighted the keys to success and the successive changes in the media industry.

Ali Jaber, CEO of MBC and witnessed … during the session within the media chats hosted by the Arab Media Forum within the activities of the Arab Media Summit, and its media management Nancy Nour in Extra News, stressed the importance of integrating the old media with the new to keep pace with successive and hurrying changes in this industry and resulting from technological development.
Jaber spoke during the session about the complex relationship between the old and new media, providing his vision of the future of the profession .. He said: “The news in the past was drawn from specific sources, but now it is drawn from multiple sources, some of which are reliable and others are unreliable, such as social media platforms, which in many times broadcast false news and not the truth of what may cause confusion.”
He stressed that the news is a human need, not a luxury, as it cannot be dispensed with to determine what is happening in the world around us, noting that the relationship between modern and old media is a complementary competitive relationship.

He said that social networking sites do not adhere to restrictions such as media institutions and prestigious newspapers, and that these platforms have nothing to do with the press, neither from near nor from far, as they are platforms panting behind the trend and harvesting followers.
He added that the traditional media needs to keep pace with the variables so that its articles are adapted according to each platform and their requirements to communicate the correct information to the public through these platforms and benefit from them in transferring the facts and refuting the falsehood from them.
He explained that the relationship between the old and modern media is not a conflict, but rather a natural transformation, as every generation carries its tools, and what we see today is a technical development that imposed itself on the media, noting that the newspapers and channels that did not adapt to this transformation will lose its audience or become a lower voice.
On the most prominent challenges facing the media at this stage? Jaber explained that it is the credibility, at the time of the “social media”, as everyone publishes, without being achieved, or analyzing as well as the challenge of preserving identity and professionalism amid the chaos of commercial and rapid content.
Regarding the available opportunities, he said that in the media industry, technology opened the doors to every young journalist to create independent content, and reach the public without huge institutions. Through artificial intelligence, analysis tools, and direct interaction with the audience … all of them are good whenever they are employed intelligently and morally.
Ali Jaber stressed the importance of the traditional media to reconsider his style, in the speed of his interaction, in the way it is presented to the information.
He pointed to the importance of developing the skills of the media and qualifying them to deal with the tools of artificial intelligence, stressing that this technology will not replace people, stressing that the human touch in the journalistic and media work will remain required.

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