Gulf link and “Path” announce a partnership to enhance customer experience for “marine taxi”

The Masar Group, the leading company in the logistical and tourism maritime field, has announced that it has signed a cooperation agreement with the Gulf Salad Company, which aims to enhance the level of customer interaction and raise their satisfaction rates through the marine taxi service for the Masar Group.

This agreement comes as a cooperation between two national companies working in the Bahraini market under the umbrella of the Bahrain Holding Company Group, where they combine them towards innovation and improving the quality of services provided to users of marine taxi service. According to the agreement, a link will be made by providing an integrated system of customer experience management solutions, including customer support services, measuring the level of interaction and satisfaction, in addition to developing the experience of customer trips through various sea taxi stations.

In the context of his comment on the new cooperation, Eng. Youssef Khalifa Al -Manea, CEO of the Masar Group, expressed the importance of cooperation with the Gulf link company, stressing that this cooperation represents a strategic step towards enhancing customer experience. He explained that the choice of “Gulf Satellite” is based on a long field experience in serving customers and a prominent reputation in providing innovative solutions in the field of customer service management.

Al -Mana added: “We believe that this cooperation will contribute to raising the quality of the marine taxi service, and enhances our ability to provide the best in the tourism sector in the Kingdom of Bahrain.”

For his part, Mr. Firas Ahmed, CEO of the Gulf Satellite Company, pointed out that the partnership reflects the commitment of the two parties to provide a distinguished experience for customers, saying: “This cooperation represents our common vision that places the customer at the heart of every interaction.

The Gulf link depends on its partnerships with the most prominent global technology providers, which enables it to present multiple interactive platforms supported by artificial intelligence technologies. These channels include interaction through voice calls, instant chat, e -mail, and social media. It also provides the link of specialized consulting services that include measuring the reference performance of customer experience, analyzing seam points, and drawing customer trips, with the aim of supporting institutions in developing their strategies and achieving excellence in customer service.