Malateli set is launched "Malateli Media Group"

Abu Dhabi, June 6/ WAM/ Meliplai Group, the Abu Dhabi -based investment investment company, announced the launch of “Malateli Media Group”, which brings together three of the most prominent companies specialized in external advertisements, to establish a new media force based in the UAE.

The launch of this media entity consisting of “Back Light Media”, “Viola Media” and “Media 247” is a strategic step that will contribute to drawing features of the future of the media sector based on the latest innovative technologies at the level of the UAE and the world.

Samia Bouazza, CEO and Director General of the Mustablay Group, said that the launch of “Maltebla Media Group” represents a qualitative shift in the media scene, and is one of the most prominent steps to unify media entities in the UAE.

She added that this strategic achievement comes as a pivotal step that brings together leading media assets under one umbrella supported by technology and artificial intelligence, which reflects the serious and continuous group’s commitment to achieving a long -term value and providing strong returns for its shareholders.

She explained that the new group constitutes a strong starting base for its global aspirations, and a basic part of its future investment strategy.

The launch of “Mustablai Media Group” comes during the “World Organization for External Advertising Conference”, which concludes its work today and continues over 3im in the city of Mexico City, coinciding with advertising campaigns through digital external advertising means around the world, as it attracted attention with visual content to detect the new pioneering entity.

This step reflects the aspirations of the international expansion of the “Malagli Group”, which has a market value of 7.2 billion dollars, a subsidiary of “IHC” company (IHC), the most valuable listed company in the Middle East with a market value of $ 240 billion.

The new media group will be the starting point towards the optimal benefit from regional and international opportunities in the media sector, through companies affiliated with its wallet.

“Mustablay Media Group” will enhance performance and innovation in the external advertising sector, redrawing the features of the media scene in the UAE through expansion, employing artificial intelligence techniques, and holding strategic partnerships.

The group will seek to achieve this vision by investing in media assets with promising ingredients, advancing growth by relying on innovation, and activating synergy between their portfolios through the studied strategic investments.

Jawad Hassan, head of the media and communication sector in the Motapeli Group, said that the group has established through its ambitious strategy to grow in the media sector during the past years, the foundations necessary to move from an integrated portfolio that includes three leading companies to a media entity that has broad capabilities to redraw the features of the media scene in the region, which achieves a tangible impact and a long -term value of customers.

He added that through “Melbety Media Group”, the group continues to keep pace with the emerging trends in the sector, especially the great transfers played by artificial intelligence, and it is constantly seeking to invest in technologies that allow us to provide the most innovative advertising campaigns.

The “Mustablai Media Group” portfolio includes 3,000 advertising units distributed throughout the UAE, including more than 75 luxury advertising sites on Sheikh Zayed Street in Dubai, and these assets are based on long -term partnership agreements with the Dubai Roads and Transport Authority (represented by “Mada Media”), and the Municipal and Transport Department in Abu Dhabi. For his part, James Beckenil, CEO of “Mustablai Media Group”, said that “McLila Media Group” launches as a strong platform for establishing new standards in the field of external advertisements, through an entity that includes a group of the most prominent strategic media assets in the region that combines a common ambitious vision.

He explained that its goal is not limited to mere expansion, as it works from a studied and smart expansion strategy, which is based on a clear task, which is to deliver the messages affecting a large scale, and interact with the target audience at the appropriate time and place.

He pointed out that the group was established to carry out its activities according to the highest standards of flexibility, by relying on data, which allows its customers the ability to interact with the targeted groups in a more quickly and effective manner than ever.

He said: “We are not looking to provide traditional media solutions, but rather to the manufacture of momentum and the tangible influence on the ground.”

The launch of “Mustablay Media Group” comes in the wake of the signing of a strategic agreement between the media arm of the “Mustablay Group” and the “Arab Foreign Advertising Company”, to establish a joint venture for investment in the foreign advertising sector globally.

The group also recently announced the signing of a memorandum of understanding with the group of Saudi means, in a move that reflects the great capabilities of the global expansion of the brands within the Mustablay portfolio.

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