"Identity and nationality" You win a prize "2025 Govmedia"About the smart travel project
Singapore, June 21/ WAM/ The Federal Authority for Identity, Nationality, Customs and Ports Security strengthened its creative and innovative achievement balance by obtaining the government communication award (2025Govmedia) in the category of the best marketing campaign for the year 2025 “for the marketing campaign that it implemented on the” Smart Travel “project during the activities and government communication award” GOVMedia “that was held in Singapore.
On this occasion, His Excellency Major General Suhail Saeed Al Khaili, Director General of the Authority, said that the award represents a qualitative addition to the authority’s achievement record during the year 2025 and an important global certificate for its excellence in promoting and marketing its strategic projects, which positively affects the media identity of the UAE and enhances its competitiveness in the field of providing government services and organizing marketing campaigns for it. His Excellency added that the award reflects the size of the impact of its marketing initiatives and its ability to integrate innovation in awareness methods through its media and digital channels, which enhances its contributions and its role in spreading the culture of excellence and making it an integral part of promotional practices in implementing the quality of campaigns in accordance with the goals, studied and specific plans, clear awareness messages and several languages, to reach various segments of society in The state.
He explained that the campaign of marketing the “smart travel” system represents a leading model for marketing campaigns for government projects and was characterized by good planning and easy and rapid access to the largest number of targeted masses using all available channels and modern media technologies, as well as the intensity of spread through various social media platforms, channels and digital media, and marketing across influencers, which made the campaign more effective and influential and enabled the body than Achieving awareness -raising targets.
His Excellency stressed that the distinction of the smart travel project as a pioneering strategic project that uses the latest technologies to facilitate the transit of travelers through Zayed International Airport and the shortcut to the time of transit to only 7 seconds, contributed greatly to the success of the marketing campaign implemented by the authority, and was an inspiration for many innovative ideas on which the campaign was based, and made it one of the distinguished campaigns that deserve the award and appreciation.
The award is received by the authority’s team headed by His Excellency Brigadier General Ahmed Matar Al -Dhaheri, Director of the Procurement Department in the Support Services Sector.
The Government Communication Award “Govmedia” is one of the most prominent international awards that adopts the principle of innovation and institutional excellence in implementing plans and strategies.
The conference is an annual event that highlights digital services and distinguished government initiatives, and the transformational strategic projects that contribute to raising the level of awareness of the public by organizing marketing and promotional campaigns and focusing on applying the best marketing practices in plans and strategies and achieving goals.
The sponsorship of the award honors annually government agencies and major international companies to enhance their efficiency and quality by adopting the concepts of excellence, innovation and marketing as basic pillars for improvement and development in line with the goals aimed at upgrading the quality of services provided to customers, which enhances competitiveness on the global scene.
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