Film makers discuss the challenges of industry in the time of economic fluctuations at the Amman Film Festival
Within the activities of the sixth session of the Amman International Film Festival & ndash; The first movie, a dialogue symposium entitled & quot; in the face of the storm: filmmaking in the time of economic fluctuations & quot; with the participation of the Jordanian director Najwa Al -Najjar, the Egyptian producer Hossam Alwan, and the Lebanese producer Jessica Khoury, and managed the press debate and critic Antoine Saliba.
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The symposium discussed the reality of the Arab cinema market in light of the rapid economic transformations, and the participants shed light on the challenges facing independent films, especially in light of the dominance of commercial productions and the reduction of distribution opportunities.
The Saudi market between opportunities and sensitivity
Hossam Alwan confirmed that the Saudi market is today one of the most important distribution markets & nbsp; The basic in the region, thanks to the opening of a large number of theaters, but indicated that the audience’s taste is still tending to commercial films more than independent.
For her part, Jessica Khoury explained that the market in the Arab world shows sensitivity to certain political and social issues, which is difficult to attend some independent experiences. Nevertheless, I stressed the importance of trying and continuing production.
Egyptian cinema … between cultural weight and distribution failure
Alwan discussed the reality of distribution in Egypt, stressing that distributors deal with independent films as commercial, without working to build a private audience for them or knowing his needs. Khoury agreed with him, adding that Egyptian experiences are often presented except in a limited number of halls, and their distribution is not expanded even if they succeed.
I also touched on the economic dimension of production, noting that & quot; Cash Flu & quot; The film is associated with a long time before filming, which holds the scene with the continuous rise in budgets.
The role of VOD and the stars … and possible solutions
Najwa Al -Najjar confirmed that the online show platforms (VOD) contributed to saving many films, especially in periods in which traditional distribution is difficult. But she also called for an opportunity for independent films to be shown in cinemas, saying: & quot;"RTL"> She also announced her new work & quot; Alexandria 1936 & quot; stressing the need to cooperate with Egyptian stars to achieve spread, but she made it clear that the stars alone do not make a successful movie, but rather share the story, directing, music and image.
With regard to the use of artificial intelligence, the carpenter stressed that AI could be an auxiliary tool, but it cannot be relied upon as an essential element in creativity Film.
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