“12 hours of exclusive discounts” starts in Dubai the day after tomorrow

Dubai Festival and Retail Foundation announced that “Dubai Summer Surprises 2025” will provide the largest discounts during the Dubai Summer season, with a “12 hours of exclusive discounts” tomorrow, July 18, where shoppers can enjoy discounts of up to 90% on more than 100 local and international brands that participate for one day only from 10 am to 10 pm at all shopping centers of the “Majid Company Al -Futtaim, including: “Mall of the Emirates”, “City Center Mirdif”, “City Center Deira”, “City Center Ma’isim” and “My City Center Al Barsha”.

The show is an ideal opportunity to acquire the latest fashion, cosmetics, home furniture, and electronic devices, in addition to buying daily necessities from supermarkets and major stores.

Shoppers will receive valuable prizes when spending 300 dirhams or more in the Mall of the Emirates, City Center Mirdif, and City Center Deira, where the wheel of luck offers special prizes and immediate rewards, in what shoppers can benefit from a 5% cash recovery when buying fashion, accessories, food and drinks, by scanning purchase bills through the Share application. Visitors to the Mall of the Emirates who spend 2000 dirhams or more will also have the opportunity to get up to 20 times the “Sher” points.

The “12 hours of exclusive discounts” is the starting point for the Greater Dubai Summer Discounts season, which lasts until August 10 across the city, and offers many promotional offers and valuable awards.

It is noteworthy that “Dubai Summer Surprises 2025” will be held in its 28th session from June 27 to August 31, to highlight the summer as one of the best times to enjoy everything the city offers.

Dubai Festival and Retail Corporation, one of the institutions of the Dubai Department of Economy and Tourism this year, is organizing the largest and most distinctive session of surprises, which offers an enjoyable summer for all, with thousands of fun activities and offers over 66 continuous days.

For the first time ever in the history of “Dubai Summer Surprises”, the retail sector will present three varied experiences from shopping and at intervals, namely: “Summer holiday offers” from June 27 to July 17, “Greater Dubai Summer Discounts” from July 18 to August 10, and “Back to Schools” from 11 to August 31.