The University of Bahrain Technology celebrates the launch of the Master of Science program in digital marketing

The University of Bahrain Technology held a launching ceremony for the Master of Science program in digital marketing, in the presence of Dr. Diana Abdel Karim Al -Jahrami, Secretary -General of the Higher Education Council and Dr. Farzana Abdullah Al -Maraghi, Assistant Secretary -General of the Higher Education Council, in “Harbur House” in the Bahrain Financial Port.

On this occasion, Dr. Hassan Al -Mulla, President of Bahrain University of Technology, extended sincere thanks and appreciation to the Higher Education Council for its continuous support for the university’s initiatives and programs. He stressed the importance of the program, saying: “The field of digital marketing is witnessing an unprecedented development as our program was designed to keep pace with this transformation by preparing graduates who are able to drive and innovate. Through this program, we aim to build leaders who are able to lead the future of digital marketing in the Kingdom of Bahrain and abroad.”

Dr. Haitham Al -Qahtani, Vice President for Academic Affairs, also highlighted the design and impact of the program, stressing that the program approved by the Digital Marketing Institute (CIM) links the theoretical foundations with practical applications, which enables workers to achieve a balance between work and study.

Participated in the launch ceremony, Mrs. Alaa Modan, the representative of digital marketing at Banfa Company as a major speaker, and participated in the discussion episode by Mr. Badr Al -Madifa, CEO and co -founder of KFM (KHOSH FKRA Media), Mr. Ahmed Al -Serafi, founder and director of the IGNITE Software & Design, and Mr. Mohamed Al -Som, the partner in from66 Communications.

Where the discussion dealt with the development of digital marketing, the role of artificial intelligence marketing, data analyzes, and customer -focused strategies.

Participants exchanged their visions on how companies in the Kingdom of Bahrain and the region benefit from emerging technologies to maintain their competitiveness, provide personal experiences, and adapt to the changing consumer behavior in light of the accelerated digital scene today.