The “Desire your future” campaign announces the launch of the “Hyundai Youth Challenge for Electric Vehicles” in innovative partnership with Hyundai Bahrain

The “Desire your future” campaign proudly announces its innovative partnership with Hyundai Bahrain to launch the “Hyundai Youth Challenge for Electric Vehicles”, a dynamic initiative that combines sustainability, clean mobility and youth empowerment. This strategic partnership comes to combine Hyundai’s global leadership in the field of electric vehicles (EV) and the vision of the campaign aimed at providing Bahraini youth with practical skills and future values.

The Hyundai Youth Challenge for Electric Vehicles is an interactive competition that focuses on sustainability, targeting young people from the age of 16 to 24 years. This initiative aims to enhance awareness of the environmental benefits of electric cars and consolidate a deeper understanding of its technologies and its role in building a sustainable future, in addition to enabling young people to gain practical experiences in the areas of marketing, communication, and teamwork.

The competition includes several organized stages, starting to choose the youth teams through open application requests, where each team gets an electric car from Hyundai to try it for two days, followed by a marketing offer that is presented during a general event. The challenge stages include a number of specialized interactive workshops, which are supervised by experts in the fields of electric cars, marketing, and effective communication, with the aim of refining the participants’ practical skills and enhancing their capabilities. The winning team will be chosen based on the evaluation of the jury and the public vote, and will be awarded prizes that include appreciation certificates, promotional gifts from Hyundai, and possible opportunities to participate in Hyundai’s future campaigns.

In this context, Nawwaf Al -Zayani, Managing Director of First Motors – Hyundai Bahrain, said: “Hyundai Bahrain is proud to support the“ Desire your future ”campaign and participate in empowering Bahrain’s youth through this influential initiative. With our endeavor towards a neutral future of carbon, we believe in the importance of educating and inspiring the next generation. This challenge embodies our commitment to technological innovation and societal impact, It is completely in line with our global sustainability. “

“Our partnership with Hyundai is an important step towards empowering young people through innovation and practical experience. The challenge is not just a creative platform, but rather a tool to enhance awareness of the importance of sustainability. We are working to help Bahraini youth realize the role of innovation in reducing carbon emissions and facing climate change. It is not limited to cars, but rather it is related to building A generation that adopts sustainable solutions and leads change. “

The second version of the campaign includes a variety of distinguished programs and events, including the Business Pioneers Challenge Program, the “Desire your future” and the divination competition. The campaign also organizes specialized interactive workshops, in addition to the skills search competition, which aims to enhance teamwork and develop professional skills.

The “Desire Your Future” campaign is supported by the innovative partner, Hyundai Bahrain, and the knowledge partner, MasterCard, in addition to the contribution of the members of the advisory committee, in addition to representatives from: the Higher Education Council, the achievement of Bahrain, Tamkeen, a brilliant body, and coaches accredited in the fields of vocational counseling and skills development. This support contributes to raising the quality of the campaign and directing the participants towards building a professional future in line with their aspirations and keeping pace with the requirements of the labor market.