UAE is the largest market in the revenue of the “Global Hotels Alliance”

The World Hotels Alliance said that the UAE ranked first as the largest destination in terms of revenue recorded by international visitors to the “GHA Discovery” program of the “Alliance”, during the first half of this year 2025, followed by Thailand, Spain, Singapore and Italy.

The “Alliance” stated that the UAE also came among the list of the most prominent markets in terms of the number of hotel nights recorded by international visitors, pointing out that the total number of members in its program reached 30.9 million members by the end of the first half of this year, pointing out that the revenues recorded by members in the first half of this year reached 1.5 billion dollars at the global level (5.5 billion dirhams), with a growth of 15%, compared to the same period last year.

He pointed out that the United States maintained its position as the largest source market for international residencies, as members of the loyalty program residing in the United States contributed 15% of the total revenue of the international chambers during the first half. The United Kingdom ranked second, followed by Germany, China and Australia.

The Global Hotels Alliance is the largest global alliance for independent hotel brands, and includes 45 brands and 850 hotels in 100 countries.