Latifa bint Mohammed .. partnership "Dubai Culture" and"LinkedIn" 175 % growth in the number of creative professionals

Dubai, September 3 / WAM / led by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Culture and Arts Authority in Dubai, achieved the partnership between the authority and “LinkedIn”, the largest professional network in the world, an unprecedented success in the creative talent system in the UAE, as the number of creative professionals in the country registered on the platform increased by 175% between 2022 and 2025, bypassing Thus, the global growth rate of 104% during the same period.
The announcement of these results came in a meeting that included a group of leaders of the two sides, during which the most prominent results achieved by this partnership during the past five years were reviewed, as the “e -learning” initiative that was launched since the start of the partnership until now witnessed the attendance of the participating creators of more than 53,500 training courses at the end of 2024, which included educational paths in important areas such as artificial intelligence, and follow more than 265,000 videos Educational, achieve more than 16,800 training hours.
The initiative aims to enable 10,000 creative talents by the end of this year, which confirms the importance of this partnership, and establishes the position of “Dubai for Culture” and “LinkedIn” at the forefront of efforts aimed at building a creative society, and creating a supportive environment for innovation that establishes generations that keep pace with the future.
The partnership between “Dubai Culture” and “LinkedIn” came in response to the repercussions of the “Kofid 19” pandemic, where the creative community at the time faced unprecedented challenges, and the need to launch a joint initiative aimed at supporting and empowering creators, artists and talents to refine their artistic capabilities, and providing them with practical skills that help them to adapt, grow and sustain their career, as what is This initiative soon turned into a platform and a basic pillar to support and empower creative competencies, and prepare them to make a sustainable effect in a rapidly changed world.
His Highness the Head of the Culture and Arts Authority in Dubai stressed the importance of this partnership and its role in consolidating the culture of excellence and innovation in the creative sector, and her Highness said, “This partnership works as a link between talents, knowledge and opportunities, and contributed to linking creative talents with the professional world, which is reflected in the promotion of the creative economy, in addition to shaping our lifestyle and vision of the future.”

Her Highness added, “The success that we have seen my confidence and faith in the power of our creative society, as the creators are the owners of great aspirations and unique ideas, and they are innovators and makers of change, and it is our duty to provide them with the tools that enable them to transform their ideas and their visions into an inspiration.”
“Dubai Culture” continues to upgrade the cultural scene in Dubai, consolidate its creative economy system, and strengthen its position as a global center for culture, incubator for creativity, and a meeting place for talents, where the pioneering partnership that brought it with “LinkedIn” has embodied since 2020, its commitment to enhancing cultural and creative industries, supporting emerging talents and empowering creative community by providing an innovative platform that contributes to developing Their skills, provide them with the knowledge necessary to refine their talents, improve their level, and build a strong network of relationships that enhance their presence and success globally.
Ali Matar, President of LinkedIn Middle East and North Africa and emerging markets, said that “Dubai Culture” strategic partner played a pivotal role in making Dubai a destination for creative talents, at a time when skills development became a necessity in the labor market, and this partnership enabled us to support creative professionals and provide them with the tools necessary to keep pace with global changes, and unleash their full potential.

In light of the great success achieved by the initiative, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum directed during the meeting held in the presence of His Excellency Hala Badri, Director General of “Dubai Culture”, Ali Matar, President of “LinkedIn” Middle East and North Africa and emerging markets, and Leza Gonarson, Vice President for Talent Solutions for Institutions in “LinkedIn”, and a group of chief executives and department managers from both sides, By extending cooperation and expanding the scope of partnership between the two parties, with a focus on providing creators with a greater possibility to reach opportunities and direct communication with the labor market, which contributes to preparing future competencies and reflects positively on the system of cultural and creative industries in Dubai.

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