New partnerships at the “ISM Middle East” and “Special brands” exhibitions
Dubai, September 16 / WAM / The second day of the activities of the “ISM Middle East” and “Special Trademarks in the Middle East” witnessed 2025 at the Dubai World Trade Center, the major retailers, distributors and global buyers flocked, with the aim of holding strategic commercial partnerships that contribute to accelerating the growth of their business internationally, in light of the exceptional demand for light food products and fast food, which is covered by 91% From consumers at least once a day.
According to the exhibition data, 58% of people prefer snacks over the main meals, which contributed to an unprecedented activity in its corridors, as buyers sought to discover the latest trends in the world of sweets and snacks, and retailers reviewed the opportunities to increase their products and enter new markets, coinciding with the registration of the Middle East and Africa region the fastest growth in the value of sales of private brand products globally.
The exhibition activities brought together senior manufacturers and international buyers; Where he witnessed a meeting between Ahmed Odeh, the owner of the “JA” factory for chocolate, and Fayrouz Rahatatolif from the Uzbek Ministry of Investment Office in the UAE, to discuss the opportunities for exporting chocolate between the UAE and Uzbekistan.
“We discussed the possibility of exporting our chocolate products from our factory in the Emirates to Uzbekistan, as well as importing from them, we see promising opportunities for cooperation, and tomorrow we look forward to continuing these discussions in the various corridors of the exhibition.”
The exhibition “Private Brands in the Middle East” attracts an increasing number of distinguished exhibitors, as this year has joined 15 new countries, to reflect the expansion of the rapid exhibition since its first start.
Mina George, Vice President of Operations at Mamiba Cosmetics Company, explained that the company has offered new products that include children’s care products, home care, sports cosmetics, and sun protection products, pointing to the positive interaction with customers from different sectors starting from pharmacy and hotels to content makers.
The “ISM Middle East” exhibition is a leading platform for innovation and discovering the latest consumer trends.
The exhibition also witnessed discussion sessions within the expert conference that dealt with the latest trends in the world of sweets and snacks, with the participation of Nadar Saigul, General Manager of Smits Saigol & GULF, which stressed the importance of preserving the mental image of the brand and setting the innovation process in a deliberate manner, and Vashal Das, Vice President for Product Categories Management at Big Basket, who stressed the impact of the directions coming from the Middle East On global trade decisions. Talabat also highlighted its success in launching its own commercial brand, “Mart requests”, with the launch of 550 products in 7 markets in the Middle East and North Africa within two years, in cooperation with the Daymon International brand design company.
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