Stores offer discounts on “manufacturers” to revive the sales of golden artifacts

Gold and jewelry trading outlets have offered discounts in different rates during the recent period, to the manufacturers of different artifacts, with the aim of reviving and stimulating sales.

Gold and jewelry outlets told «Emirates Today» that these cuts are among the common means of a number of stores to increase the sales of the artifacts, especially after the large and successive increases of gold, pointing out that the prices of the yellow metal have finally reached new historical rates, which made the anticipation of the anticipation control many dealers, with some cautious purchases of products of artifacts.

Gold prices achieved new record gains with their height for the sixth week in a row, recorded by the end of last week, increases between 7 and 9.25 dirhams for grams of various calibers, compared to its prices at the end of the previous week, according to the price indicators announced in Dubai and Sharjah, while the total price increases for the gram of gold within six weeks reached 51 dirhams.

In addition, the price of a gram of 24 carat gold reached 453.25 dirhams, with a height of 9.25 dirhams, compared to its prices at the end of the previous week, and the price of a 22 -karat gram recorded 419.5 dirham 18 carats to 345 dirhams, an increase of seven dirhams.

The sales official at the “Al -Naeem Jewelry” store, Muddathir Ahmed, said that “a number of stores have recently launched display offers on manufacturers on various calibers for artifacts, with the aim of stimulating sales at greater rates, especially after the large successive price increases recorded by the yellow metal during the recent period.”

He pointed out that “these offers have become common among some stores within the promotional policies they follow to keep pace with competitiveness and attract more consumers.”

For his part, the director of sales at the “Dimo Jewelry Trading”, Daily Son, said that “continuing to increase the price of gold, and record new standard and historical rates, made the markets entering a state of anticipation, and some dealers went to buy more cautious, whether for alloys or golden artifacts.”

He added that «discount offers on the manufacturers’ fees for the work of the artifacts came within the means of promotion that many stores went to during the recent period, to stimulate sales and attract customers, especially since the offers included different calibers, and they were not concentrated in one caliber, some stores put them on the 21 and 22 carats, while others included models of 18 -year -old calibers. ”

“The large successive increases in the prices of the yellow metal raised the state of anticipation and cautious purchase of many dealers, whether for alloys or new golden artifacts.”

He explained that «putting some stores offers discounts on manufacturers for various calibers of new gold jewelry, comes in light of the competition of sales outlets in increasing sales shares, and attracting more consumers, especially after the recent price increases that control gold markets.