HONOR highlights its strong presence at GITEX Global 2025

HONOR, the global leader in smart device systems powered by artificial intelligence, concluded its first participation at GITEX Global 2025, where it dazzled visitors with its innovations powered by artificial intelligence, confirming its leadership position in the field of human-centered technology.

Through immersive experiences and strategic collaborations, HONOR showcased how smart devices, AI solutions, and future partnerships are shaping digital transformation in the UAE and the Arabian Gulf region.

HONOR GCC General Manager Debo Zhang said: “Our participation in GITEX GLOBAL 2025 reinforces HONOR’s position as a global leader in the AI ​​ecosystem, with a human-centric approach – connecting smart devices, AI services and OS integration to enable a smarter, more connected lifestyle.” He added: “We are also expanding our vision beyond technology to real, tangible experiences. In October, we will open our new store in the iconic Dubai Mall, which is designed as an innovation hub for smart life powered by artificial intelligence – a space where cutting-edge innovation meets cultural inspiration.”

HONOR AI: Smarter, human-centered technology at GITEX
HONOR showcased its Human-Centric Intelligent Ecosystem, highlighting how smart features make devices easier, more efficient and more seamless to use. Visitors had the opportunity to explore how HONOR’s AI-powered technologies can simplify tasks, enhance creativity, and improve communication between devices, reflecting the brand’s commitment to providing practical, human-centered technology.

HONOR created the Immersive AI Experience Zone, embodying its vision of intelligent connectivity between smartphones, laptops, tablets and wearables. In the mobile AI experience area, visitors explored the latest innovations powered by MagicOS, including the new Magic Side Bar on the HONOR Magic V5, the integration of Google Agent to seamlessly manage tasks such as adding events to the calendar, in addition to the development of the HONOR Magic Portal on the Magic7 Pro to provide an interactive experience between multiple applications. Visitors were also introduced to the Triple Screen and Gemini Experience features, which demonstrated how the Magic V5 foldable phone can enable users to choose and control connected devices across multiple screens.

In the AI ​​ecosystem experience area, HONOR highlighted its commitment to delivering human-centric AI through real-life use cases. Visitors experienced cross-platform connectivity – such as connecting the Magic V5 to a MacBook and iPhone 16 – and explored the multi-platform capabilities of the workstation, which connects the MagicBook Pro 14, the Magic V5, and other devices within the ecosystem. It also demonstrated the Magic Ring feature, which allows unified control between the Magic V5, MagicBook Art 14 2025, and MagicPad3 devices, to provide a smooth multitasking experience by combining the keyboard and mouse. In addition, MagicPad’s AI writing tools provided a glimpse into the future of productivity, enabling users to write, draw and create using MagicPad3 with a keyboard and Magic Pen. These experiences brought HONOR’s insights into AI-powered smart living into reality – demonstrating how intelligent collaboration between devices can enhance creativity, productivity and seamless digital lifestyles.

The pavilion also included a display of the evolution of the foldable Magic V series, showcasing the journey from the HONOR Magic Vs to the latest release, the Magic V5, while highlighting HONOR’s leadership in foldable device technology in terms of thinness, durability, and the integration of artificial intelligence technologies.

Strategic partnership with Zayed University
During the GITEX events, HONOR signed a memorandum of understanding with Zayed University, to establish a joint cooperation framework that focuses on innovation in the field of artificial intelligence, applied research, curriculum development, and the establishment of advanced computing laboratories, in addition to engaging students in the fields of artificial intelligence and digital transformation. This partnership embodies HONOR’s commitment to nurturing young talent in the UAE and enhancing cooperation between the academic and industrial sectors, supporting the next generation of innovators and contributing to achieving the country’s comprehensive digital transformation agenda.

Thought leadership at TechTalks 24
At TechTalks 24, HONOR showcased its thought leadership with a keynote session titled “Empowering Users Against Deepfakes with AI,” presented by Debo Zhang, General Manager of HONOR GCC. The session highlighted HONOR’s revolutionary AI deepfake detection technology on the device itself, which is the first of its kind in the smartphone industry. This technology enables users to identify fake content with artificial intelligence in real time, without compromising their privacy. By tackling one of the most significant challenges of the AI ​​era, HONOR reaffirms its commitment to delivering responsible, human-centric innovations.

Supporting emerging talent in the UAE and promoting entrepreneurship
As part of its commitment to supporting the UAE’s goals in the fields of artificial intelligence and digital transformation, HONOR collaborated with the UAE Cyber ​​Security Council during GITEX GLOBAL to present the AI ​​CyberFest Challenge for startups in the field of artificial intelligence. This initiative was organized under the auspices of the Cybersecurity Council, and aims to support emerging talent and foster the spirit of entrepreneurship in the artificial intelligence sector. This collaboration underscores HONOR’s commitment to nurturing future leaders in the field of artificial intelligence, driving innovation, and empowering ambitious young visions. In line with the UAE Strategy for Artificial Intelligence 2031, HONOR continues to contribute to building a smarter, safer and more connected digital system in the UAE and the wider Gulf region, which strengthens its position as a reliable partner in the process of technological transformation and artificial intelligence in the region.

Challenge the invincible AI phone HONOR X9d –
HONOR also surprised visitors with an exclusive demo of the new HONOR X9d, known as the invincible AI phone, before its official launch in the Gulf region on October 23. Guests were invited to test the device’s mettle through a series of interactive challenges that highlighted its durability and smart design. The X9d continues the legacy of the HONOR This experience confirmed HONOR’s commitment to creating powerful and smart devices that meet the needs of users in the most difficult circumstances.