“Beyon” strengthens its regional presence by launching the new identity of its subsidiary, Umniah

The Beyon Group announced the launch of the new corporate identity for its company, Umniah, as one of the Beyon companies, in a strategic step that represents a new stage in its growth and development as a leading international technology group.

This step constitutes a pivotal point within the group’s strategy aimed at unifying its brand identities in the communications sector under one umbrella and strengthening Beyon’s position as a diversified global group in the fields of technology, communications and digital innovation.

The new Umniah identity was launched in Amman, Jordan, during a special ceremony hosted by Beyon Group Chairman Sheikh Abdullah bin Khalifa Al Khalifa, and in the presence of a number of Their Highnesses princes, ministers, a number of dignitaries, officials, diplomats, and media representatives, celebrating two decades of successful investment in Jordan.

The launch of the new identity comes as a natural continuation of Beyon’s strategy aimed at consolidating its position as a leading global technology group that includes under its umbrella companies specialized in communications, digital solutions, and advanced technological services, in addition to its investments in 17 geographical regions across three continents, including a security company, in addition to international investments in multiple markets around the world.

Based on this basis, Sheikh Abdullah bin Khalifa Al Khalifa announced the injection of major strategic investments through Umniah Company, amounting to approximately 300 million Jordanian dinars over the next five years, stressing the group’s commitment to supporting and strengthening the communications sector and economic development and contributing to accelerating the pace of digital transformation in the Hashemite Kingdom of Jordan.

Sheikh Abdullah bin Khalifa Al Khalifa, Chairman of the Beyon Group, said: “The launch of the new identity for Umniah constitutes an important achievement in our current strategy that embodies our vision of building a unified brand that reflects our ability to expand and our leadership in digital innovation. Based on its deep roots in Bahrain and its ambitious aspirations towards global markets, Beyon continues its development process as a technology group.” It aims to expand through promising investments and fruitful cooperation.”

He said, “There is no doubt that directing investments worth 300 million dinars to Jordan through Umniah confirms our confidence in the digital future of the region, and our determination to achieve sustainable growth through innovative solutions and beneficial partnerships. This moment reflects our tireless efforts to move forward as one group, with one vision, and one brand that connects our companies, our communities, and our goals in all the markets in which we operate.”

For his part, Beyon Group CEO Andrew Kalseth added: “This tangible achievement represents an important step in Beyon’s journey to expand its international portfolio while achieving strategic goals and financial discipline.”

He said: “By enhancing alignment between our brands, we seek to improve operational efficiency and create sustainable value across all portfolio companies. Our investment strategy is linked to clear measurement tools to achieve long-term growth, improve capital efficiency, and enhance leadership in digital services. As we continue to achieve diversification, our priorities remain firm and unchanged: achieving growth and profitability, and enhancing innovation.” sustainability, and creating sustainable value for our shareholders and communities.”

According to the new identity, Umniah, one of Beyon’s companies, will continue to benefit from the group’s extensive international experience to enhance digital development in Jordan. The company intends to implement a number of projects that include establishing an advanced data center, expanding the fifth generation network, introducing WiFi 7 technology, in addition to expanding the fiber optic network to include Amman, Balqa, and Zarqa, with a special focus on the Wadi Araba region.

In light of this important new step, the Beyon Group continues to shape the next phase of growth, expand its business, and strengthen its position as a leading technological force with global aspirations.