A dialogue session discussing the impact of the film industry and electronic games on the future of media

The activities of the tenth edition of the “Emirati Media Forum”, which was held under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, witnessed a dialogue session entitled “The impact of the film industry and electronic games on the future of media”, in which the CEO of the Dubai Future Foundation and a member of the Dubai Media Council, Khalfan Belhoul, and the Executive Director of the Dubai Tourism and Commerce Marketing Corporation, a member of the Dubai Media Council, Issam Kazim, participated, and it was moderated by the Chairman of Al Sayegh Media, Abdul Latif Al Sayegh. The session discussed the rapid transformations in the global media landscape, where cinema and electronic games have become integral elements of the creative economy, and are no longer just means of entertainment, but rather among the strategic pillars of economic growth and media and cultural influence on the global level.

Khalfan Belhoul stressed that Dubai has an infrastructure and legislation that qualifies it to be a global destination for artificial intelligence and the electronic games industry, pointing to the great development in artificial intelligence tools and their impact on the daily lives of individuals, as many people around the world have come to rely on them greatly in various fields, which calls us to employ these tools in developing media strategies to be compatible with this rapid development. Belhoul explained that investing in creative industries enhances the status of national media and expands the scope of its influence, at the regional and global levels, stressing that the development of media content must be accompanied by tangible development in the platforms of media institutions to quickly keep pace with the successive changes in artificial intelligence tools and modern digital platforms.

Issam Kazim stressed the importance of the film industry and electronic games in promoting the Emirate of Dubai, and the modern strategies followed by the Dubai Corporation for Tourism and Commerce Marketing, in cooperation with major international technology companies, to promote Dubai’s tourist attractions, through films and electronic games, which contributes to attracting new segments of travelers around the world to visit Dubai, and contributes to highlighting the image of the emirate in a manner befitting its status as one of the most prominent destinations on the global tourism map.

Khalfan Belhoul:

• Investing in creative industries enhances the position of national media.

Issam Kazem:

• The cinema and electronic games industry is important in promoting the Emirate of Dubai.