"Abu Dhabi businesswomen" and"Publicis Group" They launch an initiative "Falcon Tank"
ABU DHABI, 3rd November, 2017 (WAM) – The Abu Dhabi Businesswomen Council, in cooperation with the Publicis Middle East group, launched the “Falcon Tank” initiative within the “Raeda” program. The initiative aims to enable female entrepreneurs in small and medium enterprises to obtain financing that allows them to expand the scope of their businesses and develop their projects, through an innovative platform to achieve tangible results that enhance women’s presence in the economic and entrepreneurship scene in the country. Zenith Media Agency participates in the initiative as the official media partner, cooperating closely with the participating companies from the early stages of the workshops, through the development and implementation of media campaigns, ensuring that women entrepreneurs are provided with the knowledge and applied experience necessary to transform their ideas into influential and tangible results in the business market. Inspired by the famous “Falcon Tank” entrepreneurship series, the initiative gives small and medium-sized enterprises registered within the “Raeda” program an opportunity to present their marketing campaign ideas before a jury that includes an elite group of experts and sector leaders. Three winners will receive dedicated media investment funding provided by Publicis Middle East Group, with the aim of enabling them to transform their creative ideas into realistic campaigns that will be launched in the market during the year 2026, with the main event scheduled to take place later this month. This initiative is a milestone in the journey of the “Raeda” programme, which was launched this year in a strategic partnership between the Abu Dhabi Businesswomen Council and Publicis Middle East Group. The program, which extends over a full year, aims to provide female entrepreneurs in Abu Dhabi with the skills and tools necessary for growth in the areas of digital marketing, corporate communication, and brand building, in addition to strengthening an integrated women’s business community based on cooperation and mutual support. The program concludes with a workshop presented by Zenith Media Agency, which focuses on the basics of sponsored media, and aims to prepare female entrepreneurs to develop ideas for their media campaigns in preparation for the closing event of the initiative.
The winning companies will be linked with media experts to provide guidance in the areas of planning, implementation and follow-up, with a focus on achieving a tangible and sustainable media impact. Her Excellency Asma Al Fahim, Chairman of the Abu Dhabi Businesswomen Council, said that the goal of the “Falcon Tank” initiative is to provide the support and strategic tools necessary to transform innovative ideas into real results that contribute to the growth and prosperity of women entrepreneurs’ projects, and stresses Abu Dhabi’s commitment to building a sustainable and future economy that provides opportunities for growth and participation for all segments of society, stressing that women entrepreneurs are an essential component of this future economy, and contribute strongly to shaping the features of its growth and prosperity.
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