"ADNEC Abu Dhabi" Official partner of"Expo Meetings and Incentives 2026"
Abu Dhabi, November 11, 2026 – The organizers of the Expo 2026 Meetings and Incentives Exhibition have chosen the ADNEC Abu Dhabi Centre, a subsidiary of the ADNEC Group, as an official partner for the inaugural edition of the exhibition, which will be held for the first time in the Middle East from April 14 to 16, 2026.
The exhibition is a pivotal station in the Meetings, Incentives, Conferences and Exhibitions (MICE) Forum, which brings together more than 1,000 of the most prominent global exhibitors and participants in this field.
The exhibition is organized by M&A and Worldwide Events and hosted by the Department of Culture and Tourism – Abu Dhabi, at the ADNEC Abu Dhabi Centre, which provides its full support as the official partner of the event.
The exhibition is a global platform that aims to shape the future of the meetings, incentives, conferences and business exhibitions (MICE) sector, through a comprehensive program that includes pre-scheduled bilateral meetings, formal lunch sessions, and evening networking events.
Over the course of three days, the event will provide participants from around the world with the opportunity to build quality business relationships and achieve tangible results.
Humaid Matar Al Dhaheri, CEO of ADNEC Group, said that the group is committed to supporting Abu Dhabi’s position as a leading destination in business tourism, and that Expo 2026 Meetings and Incentives is in line with its strategic vision for developing the business tourism sector, as it continues to focus on providing world-class experiences that contribute to enhancing effective communication and building sustainable partnerships between sector leaders from around the world.
For his part, Richard Barnes, CEO of M&A, said that the ADNEC Abu Dhabi Center is the ideal choice in the region to host the first edition of the Expo 2026 Meetings and Incentives Exhibition, thanks to its advanced facilities, commitment to sustainability, and shared focus on innovation, expressing his aspiration to build a long and fruitful partnership with the ADNEC Group.
The ADNEC Abu Dhabi Center is the largest of its kind in the Middle East, with an area of more than 153,000 square metres, and is entirely powered by clean energy. It also includes a group of hotels directly connected to the site, and is located only 15 minutes from Sheikh Zayed International Airport, providing a smooth arrival experience for international participants.
The exhibition will include interactive platforms and innovative exhibition spaces based on storytelling, with the participation of prominent international entities, including tourism agencies, convention and visitors bureaus, major hotel brands, convention centres, destination management companies, and technology providers, who will showcase their latest services to an elite group of industry professionals.
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