المملكة: Economical for"today": February offers revive the markets and fuel consumerism
Local and global markets witness Wide discount campaigns such as “Black Friday” and February offers, which have become an economic and behavioral phenomenon at the same time, because of their direct impact on purchasing decisions and the commercial landscape in general.
Campaigns and purchasing behavior
The financial analyst, Dr. Hussein Al-Attas pointed out that these campaigns bring about a temporary change in consumer behavior, as they push them to make or increase purchasing decisions with the motive of benefiting from Limited opportunities, which reflects positively on the volume of sales and liquidity in the markets. However, this behavior may sometimes lead to an uninformed consumer tendency that exceeds actual needs.
Al-Attas adds that specifying the days Specific discounts are not random, but rather part of a psychological marketing strategy aimed at creating what is known as a “collective purchasing event,” which is a powerful factor to stimulate demand through the consumer’s feeling that the opportunity is temporary and will not be repeated. This specific timing also allows for the coordination of advertising and promotional campaigns in a way that doubles their marketing impact.
Timing Offers and Stimulating the Economy
As for choosing specific days of the month to launch offers, it is usually linked to the timing of salary payments or seasons of high purchasing power, such as the end of the month or holiday periods, which enhances the chances of achieving higher sales and moving the markets at specific times. Through this, companies often seek to stimulate demand and achieve a balance in sales during periods of relative recession.
Al-Attas confirms that the goals of these campaigns combine stimulating the economy and increasing sales on the one hand, and disposing of inventory and improving capital circulation on the other hand. In developed economies, it is a means to support spending and stimulate commercial activity, while in some markets it is used to efficiently manage inventory in preparation for new seasons.
Al-Attas concludes his talk by pointing out the difference between seasonal discounts and continuous offers, explaining that the former is linked to a specific time or occasion, such as the end of the season or the month of Ramadan, and usually aims to stimulate rapid purchase or disposal of inventory, while continuous offers are used as a long-term strategy to build customer loyalty and enhance the impression that prices are always competitive.
- For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and Twitter
