Survey: 70.8% of investors in the UAE trust artificial intelligence technologies to manage their investments
Abu Dhabi, November 24 / WAM / A survey conducted by Alfia, the technology platform specialized in wealth management based in Abu Dhabi, revealed that about 73% of investors in the UAE intend to adopt artificial intelligence technologies as an alternative to human advisors, while approximately 70.8% confirmed their confidence in these technologies to manage their investment portfolios.
These results are among the most prominent findings of the survey that was conducted between May and June 2025, and included 509 investors from the UAE of diverse ages, investment experiences, and income categories, including high-net-worth individuals and individual investors.
On the other hand, 52% of high-net-worth participants expressed their satisfaction with the use of artificial intelligence technologies, which is the highest percentage among the groups surveyed, compared to only 37% of individual investors.
The survey results also highlight the opportunities and challenges facing digital wealth management service providers in the UAE.
Although investors are increasingly seeking smarter and more comprehensive digital solutions for wealth management, current platforms do not currently meet investors’ expectations.
40% of investors also confirmed that current product offerings do not adequately meet their needs and requirements, which indicates that investors, despite their readiness to use these digital solutions to manage their wealth, have not yet found the seamless, personal experience they expect in the market.
While artificial intelligence-based solutions are gaining momentum, the survey results confirm that technology alone is not enough to replace the human dimension of trust and guidance, as about 50% of investors reported that they turn to their family members to make their investment decisions, which in turn confirms that personal relationships, reassurance, and contextual details still constitute the basic pillars of trust in wealth management.
Roger Rouhana, CEO of Alfea, said that the UAE has always been a pioneer in adopting technological innovations, and the results of this survey confirm that investors’ trends are in line with the country’s future vision.
He added that the most effective solutions in this field are those in which artificial intelligence works to enhance the role of human advisors instead of replacing them, and thus technical efficiency combines with the personal relationships that investors value. There is no doubt that providing specialized platforms that provide these solutions through smooth and simplified experiences will increase investor demand for them.
The survey results indicate that the market is on the cusp of a transformation, and the strong investor demand, advanced legislation of the Abu Dhabi Global Market and the Dubai International Financial Center, and national initiatives such as the UAE Strategy for Artificial Intelligence 2031, which supports responsible innovation, will contribute to enabling the country to lead the next phase of digital solutions for wealth management, and strengthen its position as a global center for technology and financial services.
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